Posts Tagged ‘Disease detection’

Flashback: Remember when Target caused a stir by ID’ing moms-to-be?

June 15, 2016

Now, researchers are trolling your web searches to auto-detect diseases.

The Washington Post recently channeled a study done by Microsoft — published in the Journal of Oncology Practice …

The essence: Microsoft’s big data analysts ID’ed folks who were querying questions like “how to treat pancreatic cancer” — hypothesizing that they might have been diagnosed with the disease.

Then, the researchers backtracked thru the prior searches done by those folks and detected a pattern of precedent queries that revolved around symptoms, e.g. abdominal swelling.

Bottom line:  the researchers were able to use the inferred pattern of symptoms to early-predict a disease diagnosis for a statistically significant number people who queried symptoms.

That’s potentially big news in disease diagnosis, though doctors caution that for many diseases, the onset of patient-queried symptoms may be too late-stage for effective treatment.



The Microsoft query- disease analysis reminded me of how Target created some Big Data buzz for analyzing purchase patterns to ID moms-to-be.