Posts Tagged ‘Halloween’

Nums: Who is likely to do a better job – Federal government workers … or zombies?

October 31, 2014

I guess Zombies are a rage these days, so Rasmussen  must have felt obligated to pop that question to a broad sample of Americans.

 

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Here’s what Rasmussen found ..,

(more…)

Nums: Who is likely to do a better job – Federal government workers … or zombies?

April 15, 2014

I guess Zombies are a rage these days, so Rasmussen  must have felt obligated to pop that question to a broad sample of Americans.

 

image

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Here’s what Rasmussen found ..,

(more…)

Nums: Who is likely to do a better job: Federal government workers … or zombies?

October 31, 2013

I guess that since it’s Halloween, Rasmussen  felt obligated to put that question to a broad sample of Americans.

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37% said that gov’t workers would outperform zombies.

Blacks are more than twice as likely as whites and other minority Americans to believe the government workers would do a better job than zombies.

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37% said that zombies would outperform gov’t workers … a tie.

Men are more likely than women to think zombies would do a better job running the country.

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26% called it a “push”.

Happy Halloween !

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Halloween: Battle of the bite-sized candies …

October 25, 2011

Punch line: Despite a tough economic situation, Americans are likely to spend more this Halloween season.  And, what candy should you buy for the trick-o-treaters? Well, this year consider bite-size M&Ms and Skittles – they scored the highest across all key metrics according to Insight Workbench … 

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Excerpted from brandchannel.com, “M&Ms and Skittles Best Bite-Size Halloween Brands

According to the National Retail Federation’s 2011 Halloween Consumer Intentions and Actions Survey, Americans will spend $72.31 on costumes, candy, and decorations, up from last year’s $66.28 and 2009’s $56.31 …

Overall, this Halloween is all about bite-size …

According to Insight Workbench, Candy Corn, the most iconic Halloween candy had the weakest metrics across all categories: lowest share of buzz, a Net Sentiment score of 52 and a Passion Intensity score of 48. Most people eat it solely at Halloween for tradition’s sake …

According to the NPD Group, about 5% of all candy consumed annually is eaten between Halloween and the week after with the most popular choices being chocolate, chewy candies and hard candy.

“It really came down to a battle of the bite-sized candy bits: the good ole reliable, melts-in-your-mouth-not-in-your-hand chocolaty M&Ms vs. the chewy, fruit-impersonating Skittles that let you “taste the rainbow.”

“Halloween was once an inexpensive holiday. Families made treats like candy apples, constructed costumes out of old bed sheets, and made their own spooky decorations. As stores stockpile all of the typical Halloween fare … plan a budget for this trick or treat season,” says Howard Dvorkin, CPA and founder of Consolidated Credit Counseling Services, Inc. …

Edit by KJM.

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Hot for Halloween, Keystone’s Keith Stone is da man … hmmm.

September 23, 2011

Takeaway: While irreverent, Keystone Light’s spokesidiot Keith Stone has won over a cult following… but, the campaign’s success begs the question about where the brand will go from here.

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Excerpted from brandchannel.com, “Keystone Light Mull(et)s Next Steps for Pervy Pitchman Keith Stone

“In developing the Keith Stone campaign, we wanted to literally bring the brand’s ‘Always Smooth’ essence to life in a way that is impactful and relatable to our Keystone Light drinker. We did this through the creation of an ownable brand hero, Keith Stone is the MC of Smoothness.”

Like the Old Spice Guy, the success of Keith Stone relies on a number of unpredictables.

First, there’s the “guy” himself …

The Keith Stone character aims to “elevate the key traits and values of Keystone Light at the core,” taking as its motto “Always Smooth” …

And yet, Keith Stone is extremely popular … When large numbers of Americans are dressing as your spokesperson for Halloween, it’s a pretty good sign you’re forming strong connections with your consumers …

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Consumers identify with Keith “because, in many ways, [he] emulates characteristics of themselves. He’s easygoing and confident. He’s clever, resourceful and creative in unexpected ways. He’s lovably imperfect … He’s your laidback buddy who always has a 30-stone in tow.”

Keystone has extended the reach of its popular pitch man with additional virals and various tie-in partnerships.…

The brand uses the web to promote brand interaction through engagement with Keith’s fans, “his 21-34 year-old buddies who are looking for laughs across various content platforms” …

It’s impossible to assume Keith Stone would ever mature beyond his current self, which could pose a challenge for Keystone when it comes to growing its brand beyond the name recognition and “always smooth” positioning its locked down with the current campaign.

As for their pitchman’s future …  “It’s been a fun ride and we are currently discussing the possibilities for the brand in the coming years.”

Edit by KJM

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