Posts Tagged ‘Keystone’

Flat-earthers vs. Obama’s pipe dreams …

March 19, 2012

OK, so anybody who wants to keep using fossil fuels, to drill for oil and gas in the U.S., and to buy gas for a couple of bucks per gallon is a member of the flat earth society, lacking the the President’s vision.

Why Obama wants to insult the vast majority of Americans is beyond me, but that’s his tactical choice.

So far, the GOP has simply thrown back softballs: Solyndra, the Volt and the many other alternative energy busts.

Given my lack of tact, if I were a Romney adviser, here’s the line I’d offer up to Mitt:

“President Obama and I both have pipe dreams … mine in the Keystone Pipeline bringing oil from Canada … his goes back to his college days, I guess.”

Two for the price of one.

Keeps focus on the money wasted and lack of results from the President’s alternative energy gambles … and dregs up some old stuff re: Obama’s drug use that got wiped under the carpet in 2008.

Not rumors… straight from the horse’s mouth.

Obama first told of his early drug use in his 1995 memoir, “Dreams from My Father: A Story of Race and Inheritance” … published audaciously just after he became president of the Harvard Law Review.

He wrote re: his personal experience:

“Pot had helped, and booze; maybe a little blow when you could afford it.”

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Picture source:  Coed Magazine,
“10 Most Influential Pot Smokers”

Hmmm.

I guess that I hadn’t thought of the full range of hardships inflicted by the bad economy …

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Hot for Halloween, Keystone’s Keith Stone is da man … hmmm.

September 23, 2011

Takeaway: While irreverent, Keystone Light’s spokesidiot Keith Stone has won over a cult following… but, the campaign’s success begs the question about where the brand will go from here.

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Excerpted from brandchannel.com, “Keystone Light Mull(et)s Next Steps for Pervy Pitchman Keith Stone

“In developing the Keith Stone campaign, we wanted to literally bring the brand’s ‘Always Smooth’ essence to life in a way that is impactful and relatable to our Keystone Light drinker. We did this through the creation of an ownable brand hero, Keith Stone is the MC of Smoothness.”

Like the Old Spice Guy, the success of Keith Stone relies on a number of unpredictables.

First, there’s the “guy” himself …

The Keith Stone character aims to “elevate the key traits and values of Keystone Light at the core,” taking as its motto “Always Smooth” …

And yet, Keith Stone is extremely popular … When large numbers of Americans are dressing as your spokesperson for Halloween, it’s a pretty good sign you’re forming strong connections with your consumers …

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Consumers identify with Keith “because, in many ways, [he] emulates characteristics of themselves. He’s easygoing and confident. He’s clever, resourceful and creative in unexpected ways. He’s lovably imperfect … He’s your laidback buddy who always has a 30-stone in tow.”

Keystone has extended the reach of its popular pitch man with additional virals and various tie-in partnerships.…

The brand uses the web to promote brand interaction through engagement with Keith’s fans, “his 21-34 year-old buddies who are looking for laughs across various content platforms” …

It’s impossible to assume Keith Stone would ever mature beyond his current self, which could pose a challenge for Keystone when it comes to growing its brand beyond the name recognition and “always smooth” positioning its locked down with the current campaign.

As for their pitchman’s future …  “It’s been a fun ride and we are currently discussing the possibilities for the brand in the coming years.”

Edit by KJM

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