Posts Tagged ‘social causes’

I’m not gaming, I’m helping fight HIV / AIDS …

April 3, 2012

TakeAway: South By South West Trend Alert: The use of gaming to leverage collective manpower to improve health, fundraise for charities, solve once unsolvable problems – such as, a retrovirus enzyme related to HIV / AIDS.

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Excerpted from psfk.com, “The Gaming-For-Good Trend [Need To Know: SXSWi]

…. Fueled by the ability to connect and gather players from across the world and motivate them to participate by injecting competitive aspects and rewards into structured play, games are growing up and being seen as agents of change.

The ability to scale enables these platforms to prompt positive action and overcome challenges on both an individual and societal level with implications for a growing number of areas from science and medicine to education and the environment.

Whether improving health, fundraising for charity or solving previously unsolvable problems, games are encouraging personal and social good …

Gamers Assist In Cracking The Aids Puzzle

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Fold.it is a web-based platform for collaborating on scientific research that allows gamers to compete against one another to design new proteins which could be used to help prevent or treat diseases like HIV/AIDS, Alzheimer’s and Cancer.

Developed by researchers at the US based University Of Washington, the platform asks online players to build 3D models of protein molecules online to earn points and status based off their problem solving abilities.

Researchers recently took advantage of the platform by inviting gamers to compete in configuring the structure of a retrovirus enzyme related to HIV/AIDS.

The resulting breakthrough in configuring the 3D structure of the protein in question took players just weeks though the puzzle had stumped scientists for years …

Edit by KJM

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Forget price, what’s a company’s stance on, well, whatever?

March 2, 2012

TakeAway: The OpenLabel app allows consumers to make socially responsible shopping decisions real-time by simply scanning a barcode to read and contribute crowdsourced information.

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Excerpted from psfk.com “Add Crowdsourced Reviews To Scannable Barcodes

OpenLabel is inviting consumers to add reviews and information to everyday product barcodes to make socially responsible shopping much easier.

The app can scan barcodes and bring up crowdsourced information such as the company’s stance on workers’ rights, social justice, environment, health, and other corporate social responsibility aspects.

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Peter Kirwan, an investor of OpenLabel, explains that the app is “everything but price, we’re about actual information.” Although the app does allow consumers to submit pricing details, it hopes to deliver more in-depth information to help consumers decide if they should buy or avoid the product.

Edit by KJM