Posts Tagged ‘Walmart’

Walmart marks healthy options with its own “Great for you” icon

February 16, 2012

Punchline: Walmart moms want to buy healthier foods for their families, but are over-whelmed by nutrition labels and options. To simplify the buying process and promote healthier eating, Walmart has made a “Great for you” icon for its healthy products.

* * * * *
Excerpted from brandchannel.com, “Walmart’s “Great for You” Icon Promotes Healthier Food Choices

image_thumb

A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, and a month after a public commitment with First Lady Michelle Obama to putting nutrition front and center in its stores, Walmart, the nation’s largest food retailer this week unveiled a “Great For You” icon to create a visual system to educate customers ..

Walmart says it will adapt to whatever the FDA’s regulations are whenever that list actually is produced, but will for now add the icon to products with lower levels of fat, sugar, and artificial additives. Plus, the seal will appear on signage in the fruits and vegetable section of its grocery area.

“It helps customers see very, very quickly what healthier choices are for them,” stated Andrea Thomas, SVP of sustainability for Wal-Mart Stores …

“Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” said Andrea Thomas, senior vice president of sustainability at Walmart. “Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices. As they continue to balance busy schedules and tight budgets, this simple tool encourages families to have a healthier diet” …

Edit by KJM.

>> Latest Posts

Hey, neighbor … our name’s Walmart.

October 3, 2011

Punch line: By 2013, Walmart will launch nationally more Neighborhood Market Stores that are smaller in size and offer groceries.

* * * * *
Excerpted from brandchannel.com, “Walmart: Your Friendly Neighborhood Grocer (by 2013)

image_thumb

When you think Walmart, you generally think big and you don’t generally think groceries, but its Neighborhood Market stores may change that.

Chicago opened its third Walmart this week, but this is a Neighborhood Market store … At about 27,000 square feet, the downtown store is a fraction of a regular-sized Walmart, which can be as large as 150,000 square feet.

And while groceries are typically 1/3 of the product sold at a Walmart, it takes up ¾ of the Market …

Walmart has been opening Neighborhood Markets since 1998 and now has 155 nationwide with plans to have 300 of them by 2013

Chicago launched the first Walmart Express in July. “Our approach to the city of Chicago is to be flexible,” Walmart spokesman Steve Restivo. “We want the store size and the merchandise mix to be a reflection of the community it’s in.”

Edit by KJM

>> Latest Posts