Archive for November 5th, 2009

The "Pookie Effect" … no, I didn’t make Pookie up.

November 5, 2009

As expected, I got some pushback on yesterday’s election analysis — especially the “Pookie Effect”.

For those who missed the original post, here’s what I said:

The Pookie Factor:  At the risk of  political incorrectness … I know Pres Obama was just trying to be cute with his “get lazy cousin Pookie off the couch and get him to vote”.  I think there was some backlash to the comment.  I know a lot of folks who are repulsed by the thought of lazy cousin Pookie deciding the direction of the country.  Perhaps lazy cousin Pookie should get off the couch and get an education or get a job.
https://kenhoma.wordpress.com/2009/11/04/the-elections-checkbooks-adult-supervision-pookie-and-buyers-remorse/

No, I didn’t make Pookie up (even I CAN’T make that kind of stuff up) and, no, I didn’t just hear it on FoxNews.

My point: Corzine made a big mistake attacking Christy’s heft (pardon the pun).  Similarly, Obama may have inadvertently created a flashpoint issue by invoking Cousin Pookie.

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Video Proof

FIrst, here’s the video proof: Obama stumping for failed candidate Deeds in Virginia … at 2 different venues.

http://www.youtube.com/watch?v=-Al6r8ESjAY

http://www.youtube.com/watch?v=j_293EQfM9Y

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Print Proof

Here’s  an AP report on CBSNews.com … hardly right wing sources of misinformation.

Excerpted from AP / CBSNews.com: Obama Invokes “Cousin Pookie” to Help Va. Dem, October 27, 2009

(AP )(NORFOLK, Va.) In a last-ditch, against-the-odds effort to help Creigh Deeds win election as governor of Virginia next week, President Obama invoked the assistance of “Cousin Pookie.”

Addressing a campaign rally for Deeds at an arena at Old Dominion University, Mr. Obama used a device that served him well during his presidential campaign – especially before African-American audiences.

“Go out and get your cousin who you had to drag to the polls last November, Cousin Pookie, you go out and get him and you tell him ‘you got to vote again this time.'”

http://www.cbsnews.com/blogs/2009/10/27/politics/politicalhotsheet/entry5427510.shtml

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So, who’s Pookie ?

Excerpted from HNIC Reports: “Who is Obama’s ‘Cousin Pookie’?”, March 13, 2007 <== Note the date

In remarks at Brown Chapel in Selma, Ala., Illinois Democratic Sen. Barack Obama made reference to the mysterious Cousin Pookie.

In his sermon Sunday at Brown Chapel in Selma, Ala., Barack Obama declared: “If Cousin Pookie would vote, if Uncle Jethro would get off the couch and stop watching SportsCenter and go register some folks and go to the polls, we might have a different kind of politics.”

It wasn’t the first time the Illinois senator and presidential aspirant has invoked “Pookie” … but for those not in the know, the question remains: Who is this Pookie?

The Obama campaign didn’t respond to requests for details. But Newhouse News Service asked some of America’s best minds on black culture, language and politics.

In their interviews and e-mails, Pookie emerges as a stock character of the black popular imagination, a name that has come to personify the kind of layabout kin who, if endearing, is also a source of some embarrassment and consternation to his more successful relations.

“Pookie means a whole lot of different things; none of them are good.”

Pookie is the kind of ghetto character played by Cedric the Entertainer or Chris Tucker in one of those “Barbershop” or “Friday” movies. In the 1960s and ’70s, he would have gone by Leroy, Tyrone or Otis.

Pookie goes way back, but he has come into his own only in the last decade, as a “metaphor for kin … who everybody knows is just a little trifling and a little lazy.”

“If you get it you get it, and if you don’t, you don’t care.” Kitwana said.

Pookie “may be a kinder, gentler take on Cosby’s reference to, and critique of, Shaniqua and Taliqua (as average black youth).

By referencing Cousin Pookie, he’s showing that he’s comfortable with Pookie without being condescending.

“By invoking the name of someone that might be familiar to a lot of black people, he’s attempting to personalize his appeal.”

How the Rev. Joseph Lowery hears it: The contemporary of Martin Luther King Jr. smiled at the mention of Pookie — not because he was familiar with the reference but because he knew, in context, who was being talked about: any of the hundreds of thousands of African-Americans.

Jethro is Pookie’s white counterpart, and by including him, Obama was making a cross-racial appeal to get off the couch.

http://thehnic.wordpress.com/2007/03/13/who-is-obamas-cousin-pookie/

Bulls 83, Bucks 81 … what’s the significance ?

November 5, 2009

Please help me understand … President Obama back-burnered Afghanistan, the economy, and healthcare … and spent all of last weekend stumping for John Corzine … his 4th & 5th trips to NJ on Corzine’s behalf.  And, he crossed the Potomac 3 times for campaign appearances with Deeds.

But, according to his press secretary, he was disinterested in the results … had his eyes glued to Tuesday nite’s Bulls vs Bucks basketball game … didn’t even look in on  the election results.

Does anybody — and I mean ANYBODY — believe that ?

Sometimes, I’ve fallen asleep before the end of a Sunday nite football game … but I’ve never tuned out a game that I was playing in.

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Source: Politico, Tuned out – Obama ‘not watching returns’, 11/04/09

Hours after urging reporters not to draw sweeping conclusions from Tuesday’s gubernatorial elections in New Jersey and Virginia, White House press secretary Robert Gibbs told POLITICO President Barack Obama wasn’t even keeping an eye on the results.

“He’s not watching returns,” Gibbs said.

But while Obama may not have been following Tuesday’s returns, he and Vice President Joe Biden campaigned repeatedly for candidates in all three of the night’s key races.

As recently as Sunday, Obama stumped in New Jersey for incumbent Gov. Jon Corzine, who has struggled in an uphill battle for reelection against former U.S. Attorney Chris Christie, a Republican.

On Monday, Biden visited New York’s 23rd congressional district to appear at an event for Democratic congressional candidate Bill Owens, who was running against Conservative Party nominee Doug Hoffman.

Both Obama and Biden made stops in Virginia for Democratic gubernatorial candidate Creigh Deeds.

Full article:
http://www.politico.com/politico44/perm/1109/tuned_out_c3071f29-4d59-43b7-bd9d-60b15b03a038.html

Add some pop to your resume …

November 5, 2009

Excerpted from: EditorialEmergency.com, Resume as Personal Branding

TakeAway: Your resume needs to do more than rehash old job descriptions; it needs to get the attention of overburdened employers. 

“If they don’t ‘get’ you after reading your resume — skimming it, if you want the truth — you haven’t effectively differentiated, or branded, yourself.”

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Do you really think the folks doing the hiring will find you memorable because you’re a “self-starter?”

Will you separate yourself from the pack by claiming to be a “results-oriented professional?”

Here are “Ten Boilerplate Phrases That Kill Resumes“:

  • Cross-functional teams
  • More than [x] years of progressively responsible experience
  • Superior (or excellent) communication skills
  • Strong work ethic
  • Met or exceeded expectations
  • Proven track record of success
  • Works well with all levels of staff
  • Team player
  • Bottom-line orientation

While we’re at it, let’s add the strangely ubiquitous jargon “thought leader” .

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So how do you stand out from the crowd?

Forget about listing every job you’ve ever had in strict reverse-chronological order. Do indicate the years you were with each employer, but make sure the “experience” entries most aligned with your current career goals come first. This is sometimes called a “functional” resume. It’s arranged by order of importance. Sacrificing strategy to chronology is so 20th century.

Don’t make them Google it. Unless your prior employers, clients and partners are so well known that clarifying what they do would be ridiculous, provide a pithy description: Fortress of Solitude, a boutique entertainment-marketing firm. Lithwick, Stahl and Osterman, a financial consultancy. Green’s Greens, the Upper Midwest’s leading distributor of frozen vegetables. If the HR manager has to search for info because you didn’t provide it, consider yourself deleted.

Use vocabulary cherry-picked from the listing for the job you want. Large firms frequently depend on computers to sift resume submissions; the software sorts for keywords that match the listing. Include those keywords in your resume to penetrate the machines’ defenses so you can work your magic on some HUMAN eyeballs.

Rely on compelling stories, not old clichés about your “strong work ethic.  Use (brief) anecdotes to illustrate your productivity, your efficiency, your indispensability. Give life to the tale of your 11th-hour campaign pitch (illustrated by nothing more than stick-figure sketches), which won your outfit a $12 million contract with ActiVision.

Remember that personal branding extends to file names. When submitting your resume electronically, don’t name the file ‘resume,’ or even ‘resume 2009,’– you might as well title it ‘I don’t really want this job.’  File name equals full name (yours).”

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Source articles:
http://www.editorialemergency.com/content/view/325/76
http://www.marketingprofs.com/news/marketing-inspiration/index.asp?nlid=1339&cd=dmo121&adref=NmiF1A9The

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Brainstorming strategic assumptions …

November 5, 2009

Question: What are the “killer assumptions” that underlie your strategy? 

STRATEGY & INNOVATION, Not-So-Risky Business, September 16, 2009

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Start by asking:

Consumer:
Who is the end user?
What are they willing to pay?
Will they have to change their behavior?

Solution:
What constitutes “good enough”?
What are the technical challenges?
Are there logical external partners?
Do we have/need IP protection?

Profit System:
What price makes sense?
What do we expect in terms of trial/repeat purchase?
What capital investment is required?
What marketing support will be needed to launch?

Channel:
Who are the necessary channel partners?
Are they willing to push the solution?
What incentives are required?

Competition:
Who are they?
How do we expect them to respond?
How quickly?
What impact would it have?

Organization:
Do we have the capabilities required?
Are resource allocation processes conducive to success?
Will we gain buy-in from key internal constituents?

Upside:
How scalable is the solution?
What are the stepping stones to the broader opportunity?
How will we achieve longer-term competitive advantage?
 
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Full article:
http://www.innosight.com/innovation_resources/article.html?id=842

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How do you say “Mmm, Mmm, Good” in Russian ?

November 5, 2009

TakeAway:  As the simple meals category grows, soup faces greater competition for a share of your plate.  Campbell’s is making important changes to its products to adapt to consumer needs and win your loyalty (when your budget is not your key decision factor).

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Excerpted from BusinessWeek, “Campbell’s: Not About to Let the Soup Cool,” By Matthew Boyle, September 17, 2009

In tough times, comfort sells. And few brands evoke a warm and fuzzy feeling more than Campbell’s … The cost-conscious climate has been a boon for soup sales, which rose 5% in the U.S. in fiscal 2009 … That performance launched Campbell Soup into the ranks of the top 100 brands, where it joined food giants Kellogg, H.J. Heinz, and Nestlé.

But as the recession recedes, Campbell’s will need to prove that its name still resonates with American consumers, many of whom will venture back into restaurants once the economy improves. To stay on top, Campbell’s is launching new products, recasting old favorites, and aggressively pushing into emerging markets …

Consider Campbell’s Chunky line of soups. Last year the company neglected the brand, focusing instead on Select Harvest … Select Harvest became one of the top food launches of 2008. But Chunky suffered as a result … Now Campbell’s is revamping Chunky … the company wants to make the soup more nutritious without sacrificing its perceived heartiness …

China and Russia present a bigger opportunity and challenge for Campbell’s. The two countries account for more than half the world’s consumption of soup. But nearly all of it is homemade. If the company can capture just 3% of the at-home consumption … the size of the business would equal that of the U.S. …

To break into those markets, Campbell’s has been conducting extensive on-the-ground research over the past few years, interviewing thousands of consumers in Russia alone … Their findings led them to develop a broth-like product that Russians can use as a base for their own soups. Next year the company will sell 14 different soups in the country, up from three this year

Edit by TJS

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Full Article
http://www.businessweek.com/magazine/content/09_39/b4148060517726.htm

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