Archive for August, 2010

Voters’ shifting ideology …

August 2, 2010

Today …

  • 58 percent of voters see Democrats as liberal or very liberal, while 56 percent see Republicans as conservative or very conservative
  • 60 percent of Democrats place the Republican Party to the right of where they place themselves
  • 42 percent of Democrats self-identify as liberal or very liberal
  • 24 percent of Democrats describe themselves as conservative or very conservative
  • 83 percent of Republicans see the Democratic Party as more liberal than they themselves are
  • 65 percent of Republicans think of themselves as conservative or very conservative
  • 5 percent of Republicans call themselves liberal or very liberal

In 2005 …

  • 51 percent of Independents thought that the Republican Party was more conservative than they themselves were
  • 36 percent thought that the Democratic Party was more liberal.
  • Independents considered the Republican Party to be twice as distant from them ideologically as the Democratic Party.

Today …

  • 56 percent of Independents see the Democratic Party as more liberal than they themselves are
  • 39 percent see the Republican Party as more conservative.
  • Independents see the Democratic Party as three times farther away from them ideologically as the Republican Party.

How Americans’ Shifting Political Ideologies Threaten the Democrats, July 28, 2010
http://www.tnr.com/blog/william-galston/76631/democrats-republicans-popularity-new-demographics

Back to the Future: BP distributors consider “retro-branding”

August 1, 2010

BP  bought Amoco in 1998 and many current BP distributors used to be Amoco distributors.

Those distributors began a campaign soon after the spill started, emphasizing that BP fuel stations are locally owned and operated.

Now, some BP gas station owners in the United States want to drop the BP name and return to the Amoco brand to recover business hit by public anger over the Gulf of Mexico oil spill disaster.

Note: there’s a major complication: the Amoco brand name is owned by BP, not by the distributors.

* * * * *

Source: Reuters, US BP distributors consider reverting to Amoco brand, Aug 1, 2010 
http://www.alertnet.org/thenews/newsdesk/N01235110.htm