Archive for August 1st, 2011

Boehner’s Powerpoint summary of the deal …

August 1, 2011

Here’s the link  (or click the slide)

Not a model of Powerpoint pitches, but gives the GOP-spun interpretation of the deal.

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Ken’s Take: Deal is – in the final analysis – much to do about nothing.  Apparent spending cuts are trivial in context and probably just illusionary.

The “teeth” are – at best – Halloween wax teeth.

Will the gov’t restrict defense spending if security is challenged? Or, if Obama goes off on some more “kinetic activities”?  I doubt it.

They tried to get cute by making the Medicare cuts “reduced reimbursement rates to doctors and hospitals”.  With more and more doctors refusing to take patients with Medicare (think Mayo clinic), the move would promote a mass exodus of docs from the system. That one won’t happen either.

Biggest gain is that folks are finally focused on the Administration’s unfocused and unbridled spending spending.

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Great moments in marketing … or, not !

August 1, 2011

When marketing and politics collide …

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tweet, Tweet, TWEET … please !

Widely reported:

On Friday, with time running out,  President Barack Obama urged Americans  to “tweet” their members of Congress to seek a compromise on a debt ceiling deal.

The President first begged for tweets in his primetime address to the nation last week.  I thought enough people ridiculed the plea that he’d shelve it.  Not so.

Maybe I’m old-school, but I think stirring up tweets is  un-presidential – and diminishes the office,

What next? The too cool President calling for a flash mob on the Capitol Hill steps?

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Drill baby, drill

I’m a big fan of analytics and data-driven marketing, but …

The WSJ’s Peggy Noonan reported a hiring notice from the Obama 2012 campaign.:

The “Analytics Department” is looking for predictive Modeling/Data Mining specialists to join the campaign’s multi-disciplinary team of statisticians, which will use predictive modeling to anticipate the behavior of the electorate.

We will analyze millions of interactions a day, learning from terabytes of historical data, running thousands of experiments, to inform campaign strategy and critical decisions.

Noonan’s observation: It reads like politics as done by Martians.

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My brand’s been hijacked !

Bumper sticker that’s popping up …. combines tweeting and brand image …  probably not sanctioned by the Obama campaign.

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Click to order your’s

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