Archive for September 8th, 2011

Records set on Obama’s watch …

September 8, 2011

Yeah, yeah, yeah … he inherited a mess from Bush.

But still, here’s the WSJ’s scorecard …

boskin

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Posted in Economy, Obama | 1 Comment »

Hardest hit: 1 in 5 black males now unemployed…

September 8, 2011

Punch line: In August, the unemployment rate for blacks surged to 16.7% in August, its highest rate since 1984; unemployment rate for whites fell slightly to 8%.

Black men have it the worst, with joblessness at a staggeringly high 19.1%, compared to 14.5% for black women.

Black unemployment has been roughly double that of whites since the government started tracking the figures in 1972.

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According to  CNNMoney …

Economists blame a variety of factors:

  • The black workforce is younger than the white workforce
  • Fewer numbers of blacks get a college degree
  • Many blacks live in areas of the country that were harder hit by the recession

But even excluding those factors, blacks still are hit with higher joblessness.

“Even when you compare black and white workers, same age range, same education, you still see pretty significant gaps in unemployment rates suggesting  that racial discrimination in the labor market continues to play a role.”

* * * * * *

And according to Gallup, 83% of blacks approve of the job that Obama is doing as President …

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Posted in Employment - Jobs, Polls & Surveys | Leave a Comment »

Like us and we’ll donate will donate, love us and we’ll …

September 8, 2011

TakeAway: Brands are searching for  more ways to connect causes with marketing, and evolve consumer’s “slacktivism” to more significant social good.

Now, just “like” them on Facebook or tweet a specified phrase and some brands will donate to a cause.

You know what?

It works …

* * * * *

Excerpted from Brandchannel.com, “Cause Marketing Does Affect Brand Purchase”

The Integer Group queried 1,200 Americans about factors influencing brand preference when choosing between two companies with both benefiting a cause, and selling a product similar in price and quality.

Survey results reveal that the brand’s philanthropic activities can influence shopper behavior and ultimately purchase decisions, and that gender is a factor:

  • Both men and women are influenced by “personal relevance of cause“
  • Women choose brands that promise instant gratification with each purchase, while for men, it’s less important
  • “Brands need to appeal to men’s rationale side, delivering a more rational benefit for their participation in a cause program, which can lead to higher engagement”
  • Men are more likely to support organizations, such as The Salvation Army or Goodwill, while women support disease prevention causes, such as breast cancer awareness

So, which brands do this well?

Top brands purchased based on their affiliation with a cause:

1. Yoplait
2. Anything Affiliated With Breast Cancer
3. and 4. (tied) Susan G. Komen for the Cure & Newman’s Own
5. General Mills
6. Yogurt in general
7. and 8. (tied) P&G and RED
9. Boxtops for Education
10. and 11. (tied) Kellogg’s, Campbell’s & Girl Scouts
12. Dawn
13. Avon

Edit by KJM

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Posted in Internet - Soc Networking, Mktg - Social Mktg | Leave a Comment »