Archive for February 7th, 2012

An ironic twist to Team O’s plan for refinancing underwater mortgages …

February 7, 2012

Last week, the Campaigner-in-Chief stumped for a program to allow folks with underwater mortgages to refinance at current market interest rates.

According to Obama:

There are more than 10 million homeowners across the country who, because of an unprecedented decline in home prices, owe more on their mortgage than their homes are worth.

For those responsible homeowners, there are actions we can take now to provide some relief.

That’s why I’m sending Congress a plan that gives every responsible homeowner the chance to save about $3,000 a year on their mortgage by refinancing at today’s low rates.

No more red tape or runaround from the banks.

A small fee on the largest financial institutions will ensure that it won’t add to the deficit and will give those banks that were rescued by taxpayers a chance to repay a deficit of trust.

I’m basically ok with the idea, but there’s some irony: Remember when the payroll tax cut was extended (for 2 months)  last December?

Well, it was also pitched as deficit neutral.

How was it going to be paid for?

Well, the 2-month payroll tax holiday is being offset (over 10 years) by an increase in mortgage fees,

Every new or refinancing loan going through Fannie Mae or Freddie Mac – that’s over 90% of all mortgages – get tagged with an added fee (20 basis points, .2 %)

According to NPR, the added fee works out to about $17 per month for an average mortgage of about $200,000.

So, let me get this straight: Team O is going to force lenders to cut the rate on underwater mortgages — most of which will go thru Fannie and Freddie — and then hit the folks who are refinancing with a an added fee for cover the cost of payroll tax cuts.

This stuff gets wackier by the minute  …

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Facebook’s 99 percent … they don’t interact.

February 7, 2012

Punch line: Ehrenberg-Bass Institute reports that only 1% of a brand’s Facebook fans actually engage with it – including likes, posts, comments, tags, and shares.

Is the FB effect over-rated or do consumers simply need more time to change their behavior?

* * * * *
Excerpted from businessinsider.com, “Only 1% Of A Brand’s Facebook Fans Actually Engage With It Online

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… If 1 percent engagement sounds way too small to make Facebook brand pages worthwhile, Karen Nelson-Feld, a senior research associate for Ehrenberg-Bass, reminds us that brand pages are still relatively young.

“People need to understand what it can do for a brand and what it can’t do,” she said. “Facebook doesn’t really differ from mass media. It’s great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic.”

Edit by KJM

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It’s the Super Bowl … you gotta play hurt !

February 7, 2012

No, I’m not talking about the Pats’ Rob Gronkowski.

I’m talking about Madonna !

According to the Daily Mail:

The Material Girl was suffering from a hamstring injury that  could have jeopardized her big moment.

The singer had a mishap while rehearsing and as well as hurting her leg, she also suffered a knock to her nose.

In our family, a nose knock is a big deal.

I guess for Madonna, the hamstring could have hampered her dancing and jumping.

But, she sucked it up and played through the pain … at age 53!

After all, it was the Super Bowl.

P.S. Here’s the link to the new song she did …

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