Archive for April 13th, 2012

Obama: A brand in search of a slogan …

April 13, 2012

Everyone knows that Barack Obama’s campaign slogan was “Hope & Change” in 2008.

But, according to left-leaning Politico:

No one seems to know what it will be for 2012.

The White House has been cycling through catchphrases since announcing his reelection bid a year ago:

  • Winning the Future
  • We Can’t Wait
  • An America Built to Last
  • An Economy Built to Last
  • A Fair Shot.

And, my favorite:

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2012 campaign bumper stickers …. game on

April 13, 2012

In case you were off the planet yesterday, Hillary Rosen — reportedly a DNC adviser —  dissed  Ann Romney (and millions of stay-at-home moms) that Mrs. Romney — a mother of 5 and cancer survivor — has no cred re: economic issues because she  “hasn’t worked a day in her life”.

Oops … stepped in it.

According to the Washington Post, Team Romney quickly seized the opening:

The Romney campaign’s quick reaction to Rosen’s comments — Ann Romney Twitter feed, Fox News hit, conference call — speak to an operation that is ready for the minute-by-minute battle that is modern presidential campaigning.

Romney’s operation won a measure of respect for their handling of the slipup by Rosen.

Already there’s a Romney  bumper sticker available for sale.

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Google Goggles … they ain’t your father’s Oakleys.

April 13, 2012

Punch line: Google encourages consumers to go hands free with a beta version of augmented reality glasses. With these wrap around, Star Trek-esc glasses, you can check the weather, look at maps, and take pictures.

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Excerpted from “Google Launches Augmented Reality Glasses In Beta

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Google has began rolling out prototypes of their augmented reality glasses to employees through a somewhat secret initiative called Project Glass. The prototype, pictured above, is the company’s first venture into wearable computing. The wrap-around glasses feature a see-through lens that can stream everything from the weather to maps to text messages, in real-time. The glasses can record video, take pictures and the device sends and receives messages through voice commands …

The prototype model has debunked early rumors that the glasses would resemble a pair of Oakley Thumps, but this is just one of the many variations of the glasses in the works. There has also been speculation that the glasses would interfere with people’s daily life too much but according to the New York Times writer, Nick Bilton:

One person who had used the glasses said: ‘They let technology get out of your way. If I want to take a picture I don’t have to reach into my pocket and take out my phone; I just press a button at the top of the glasses and that’s it.

Edit by KJM

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