Archive for April 23rd, 2012

Some economic statistics that’ll ruin your day … and, maybe your week.

April 23, 2012

Mort Zuckerman — head of U.S. News, not the Mark Zuckerberg, the guy at Facebook — was an Obama supporter in 2008.

Suffice it to say that he’s disappointed with the President’s accomplishments re: the economy.

His article President Obama’s Economic Programs Have Failed is worth reading in its entirety.

Here are a couple of data points from it …

  • The pool of unemployed Americans is 15 million  — that’s roughly equal to the entire population of the states of Connecticut, Delaware, Arkansas, Iowa, and Oklahoma.
  • 25% of households include someone who is unemployed and looking for work.
  • Among the jobless, a staggering 42% of the unemployed are long-term unemployed, without jobs for six months or longer.
  • Since 2008, some 3 million people have dropped out of the job market. If they hadn’t, the unemployment rate would be about 10.8%.
  • So-called structural unemployment has risen from 5 percent before the crisis to close to 7% today …. if so, many lost jobs that cannot be restored by boosting demand.
  • Hiring today is at about 70% of the 2006 level … so, job seekers are only about one third as likely to find work as in 2006.
  • Layoff announcements have risen 18% from a year ago, and hiring plans have dropped 82%.
  • The U.S has lost 6 million blue-collar manufacturing jobs.
  • 70% of job openings have been in mostly low-wage sectors, including healthcare, leisure, hospitality, and retail.
  • Some 7.7 million workers are stuck in part-time jobs, with pay inadequate for entry into the middle class.
  • 67% of the meager employment growth rate has been in the 55 and older age cohort.
  • The jobless rate for workers ages 20 to 24 is over 13%; teenagers, 25%; Hispanic teenagers, 30.5%; and black teenagers, 37.9%.
  • People with a college education face unemployment rates of about 4.2; those with a certificate from a community college or at least some college coursework have a jobless rate of 7.5%.
  • People who did not finish high school have it worst at almost 13%.
  • Two thirds of our employment is concentrated in 6 million small and medium-size businesses.
  • The U.S. needs 1 million new businesses every year to keep us on the right track. Instead we have only about 400,000 firms starting up.
  • Real per capita disposable income — adjusted for inflation — is down to  $32,600 now versus $34,641 back in 2006.
  • The ratio of total household debt to after-tax earnings is 117% — down from last year’s peak peak of 131%, but is still above the pre-bubble rate of 70%.

Zuckerman concludes: We are still in an era of deleveraging, rising savings rates, home price deflation, and squeezed real income, all of which will continue to affect consumer spending.”

Have a nice day …

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Novel idea: Hulu promises advertisers that they’ll get what they pay for …

April 23, 2012

TakeAway: Hulu is challenging online advertising pricing by only charging for fully viewed ads.

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Excerpt from AdAge: “Hulu’s New Guarantee: Someone Watched Your (Whole) Ad”

Advertisers are generally charged when a beacon is fired as an ad begins playing. But Hulu is moving that notification to the end, meaning that and ad that isn’t completed won’t count.

“If you pay for a full impression, you will get an impression, full stop.”

The company said its completion rate for ads is 96% — extraordinarily high for online video, where the average completion rate is closer to 88% for long-form content and 54% for short clips.

“Vendors with greater video completion rates [see] greater brand lift and greater message recall.”

Though the move will cost Hulu some volume, the company’s idea is that it will be made up in higher rates resulting from competition for fewer available spots.

It also means advertisers get some partial impressions free, as a number of viewers will be exposed to a portion of the ad before they click away.

Edited by ARK