Archive for April 27th, 2012

Winners & losers: Which industries are growing fastest? dying fastest?

April 27, 2012

According to IBIS World …

The 10 fastest growing industries in the U.S. are:

image

… and the 10 fastest dying industries are:

image

Thanks to Tags for feeding the lead

>> Latest Posts

It’s not a game! … Well, actually, it is,

April 27, 2012

TakeAway: SyFy is expecting to provide brands additional awareness by way of integrating a new online video game and TV show.

* * * * *
Excerpt from AdAge: “Syfy Already Pitching ‘Defiance,’ Coordinated TV Series and Video Game”

Syfy is pitching advertisers on integrations into “Defiance,” the coordinated TV series and multiplayer online game.

image

“Defiance” centers on aliens and humans living together on Earth 30 years from now. The two species struggle to build a society amid devastation after an epic war.

The show and the game will influence each other and evolve together. If, for example, the game warns of an invasion, “then the show will reference that battle in the following episode.”

Starcom MediaVest Group says ” ‘Defiance’ is a groundbreaking paradigm that links both media [types] and allows brands to be more immersive than they could be as part of TV or a video game alone.”

Edited by ARK
>> Latest Posts

IRS: “Your mail is very important to us” … well, not really.

April 27, 2012

According to Business Week:

  • One in three people who call the IRS don’t get their calls answered
  • 10% of all mail sent to the IRS sits for at least 2 months before processing starts
  • Less than half of all people who write to the IRS get replies in less than 6 weeks 
  • 10% of all mail sent by the IRS never reaches the intended recipient.

Yipes !

>> Latest Posts