Punch line: Facebook takes a crack at monetizing the site for retailers, adding a ‘Gifts’ feature that allows users to purchase and send an actual gift to friends.
Facebook uses that friend’s profile to suggest gifts based on their interests and ‘likes.’
Excerpted from Adweek.com’ “Facebook Unwraps Gift Products”
Remember when giving someone a gift on Facebook was like sending them a really intricate emoticon?
Yeah, people stopped doing that, and so did Facebook.
Now the social network is hoping people will start sending each other actual gifts.
Here’s how FB plans to do it …

