Archive for March 1st, 2018

Seriously, is this good marketing?

March 1, 2018

This week, a handful of companies ended co-branding arrangements with the NRA (think: NRA-brand credit cards) … or stopped offering discounts to NRA members.

Companies include airlines (United and Delta); car rental agencies (Hertz, Enterprise, Alamo), insurance companies (Met Life & Chubb).

I understand the current level of hysteria and pressure being brought to bear on the companies

But, the country is pretty evenly spilt on the guns issue.

So, I scratch my head wondering why the companies would explicitly carve tens of millions of NRA-supporters out of their market.

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One company that specifically caught my eye is SimpliSafe … the internet-based home monitoring system.

(more…)