Archive for June 6th, 2019

Star gazing: How reliable are online user ratings?

June 6, 2019

When we’re buying something on Amazon, we all glance at the user ratings, right?

5-stars, it’s a keeper … 1 star it’s a bummer.

Real reviews from real users.

What could be more accurate?



Some researchers tried to answer that question.

Since Consumer Reports has been in the quality testing business for decades with a reputation for rigor, objectivity and impartiality … So, to test the reliability of user ratings, the researchers took the Consumer Reports’ scores for 1,272 products and compared them to more than 300,000 Amazon ratings for the same items.

Their findings may surprise you …