Since LifeLock is in the news again, I thought I should reprise the HomaFiles all-time most viewed post …
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Here’s one from the “you can’t make this stuff” file.
LifeLock is one of the companies that monitors the credit applications and credit worthiness inquires.
Todd Davis became LifeLock’s CEO when the company’s founder was ousted for making repeated misleading statements about his shady past and the company’s origins.
For a couple of years, Mr. Davis was prominent in LifeLock’s ads … revealing his social security number and daring identity thieves to crack his code.
Bad idea.
Reportedly, Mr. Davis has had his identity stolen at least 13 times since his taunt-the-thieves commercials.