Posts Tagged ‘Miller’

Quick: Which company is “America’s Largest Brewer”?

January 25, 2012

TakeAway: Depends on your definition.  If you go with All American-owned and American-brewed … then Yuengling  — 8th in market share – can claim the tile/

* * * * *

Excerpt from AdAge: “D.G. Yuengling & Son Becomes America’s Largest Brewer”

Yuengling surged last year with shipments up 16.9% to 2.5 million barrels, placing it eighth in overall U.S. market share, at 1.2%. That was good enough to nose by Boston, which owns the Sam Adams brand.

Anheuser-Busch, owned by Belgium-based InBev, still has a firm hold on No. 1, but its market share fell from 47.7% to 47.0%.

No. 2 MillerCoors, part-owned by London-based SABMiller, saw its share drop from 28.8% to 28.4%.

Third place belongs to Corona importer Crown Imports and Heineken USA kept its hold on fourth.

Yuengling’s ranking comes with some caveats. Pabst Brewing Co., which ranks fifth overall, is U.S.-owned, but outsources its brewing.

Sixth-place North American Breweries is also U.S.-owned, but a chunk of its volume comes from the imported Labatt brand.

Edited by ARK

>> Latest Posts

Ditch your whiskey … chug a beer (faster)

November 14, 2011

TakeAway: MillerCoors is trying to boost sales and prevent millennial’s from switching to spirits with new package features and labels.

Ken’s Take: Best new feature is  “taste flow” can …  for faster chugging.

Imagine if Colt 45 were to put its 40-ouncer in a taste flow can … then, you’d have some serious innovation.

* * * * *
Excerpt From Adage: “MillerCoors Seeks Rebound After ‘Toughest Quarter as a Company’”

MillerCoors is banking on new packaging and advertising to help beat back what the brewer characterized as the “toughest headwinds we’ve seen as a company.”

Changes include new “taste flow” cans for Miller Lite that  feature a second opening on the can top designed to increase airflow and reduce “glug.” The optional new hole can be opened with a key or other object.

The growth of spirits brands is a new threat to beer, especially among younger drinkers.

“All of our various agencies have been looking at the mindset of millennial drinkers and what’s driving their switching [to spirits],”

Besides taste-flow cans, M-C is rebranding the low-calorie MGD 64 brand as “Miller 64” with new black-and-red color scheme, replacing the white-labeled cans and bottles now on shelves.

The brewer is also giving a different look to Miller Genuine Draft with new, all-black labels.

Edit by ARK

>> Latest Posts