Archive for the ‘Cable News’ Category

Ken’s Political Engagement Index — the PEI

December 18, 2019

Though trained as an econometrician, I’m a simple guy at heart … always looking for a simple (but information-rich) indicator of what’s happening.

For example, my UEI (Ultimate Economic Index) is based on how long it takes to receive a non-Prime Amazon “free shipping” order.

Let’s do another one…

There are lots of polls done that try to measure how engaged or enthusiastic members of a political party are at any point in time … or respective of current events.

My PEI (Political Engagement Index) cut to to the chase).

I look to cable TV ratings … how right-leaning FOX is doing relative to left-leaning MSNBC and CNN … or, more specifically, how Hannity is doing compared to Maddow.

In “normal” times — i.e. no frenzied events like an impeachment — Hannity and Maddow jockey for the top spot.

Using ratings as a PEI, look what happened last week during last week’s Nadler hearings.

image
Data Source

FOX snagged the top 5 slots … led by Hannity and Tucker.

Look specifically at the Hannity – Maddow match-up.  Maddow trailed Hannity by a statistically significant 33%.

My read: As the Dems case for impeachment weakened and weakened … and, as ardent Dems began to realize that they were on a fool’s mission with certainty that Trump wouldn’t be bounced from office …  Dem viewers’ interest in the proceedings waned.

Looks to me like the GOP is more energized than the Dems right now.

Maybe love will trump hate after all.

=============

Follow on Twitter @KenHoma

>> Latest Posts

#HomaFiles

Forget the polls … watch the ratings.

October 16, 2016

News isn’t good for the Donald.

=======

The headline reads:

image

========

That’s what the numbers say, but I don’t think that it’s the big story….

(more…)