Archive for the ‘Political polling’ Category

CBS tunes out the Schiff Show … resumes regular soap operas.

November 20, 2019

And, public support for impeachment continues to erode.
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Earlier this week, we posted re: the dismal viewership the Dems’ impeachment hearings are getting.

Want an unmistakable indicator?

Well, CBS became the first major network to face reality — that nobody was watching the tedious hearings — and switched back to its usual soap operas, i.e. from one soap opera to another.

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More important, the Pelosi-dreamed groundswell of support for impeachment sure doesn’t seem to be materializing…

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Does the Federal gov’t have a positive or negative impact on your life?

August 29, 2012

According Pew Research, an increasing plurality (43%) of people think the Federal government negatively impacts their lives.

15 years ago, 50% thought he impact was positive … now,  only 38% think so …..

How do you feel?

 

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From the pollsters’ lips to the teleprompter’s ears (and candidate’s lips) … but, what about the forest?

August 8, 2012

My students know that, at heart,  I’m a quant guy and encourage market research over gut feel.

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So, I should salivate over the Obama campaigns reliance on market research, data mining, and precision messaging.

Excerpted from WSJ

The Obama campaign has elevated poll-testing and focus-grouping to near-clinical heights.

The results from his vaunted focus groups  drive the president’s every action: his policies, his campaign venues, his targeted demographics, his messaging.

More specifically, spotted an interesting analysis in The Hill:

Recent campaign spending records of the Obama campaign, disclosed that they’ve spent $15 million on polling since the first of the year.

Based on typical polling rate card, $15 million for polls translate to about 6 million minutes of polling time.

Assuming interview lengths of 10 minutes, that’s like 600,000 interviews.

Of course, “polling” doesn’t necessarily mean one-on-one interviewing.

Perhaps as much as a third of the $15 million may have been spent on focus groups and ad testing with dials.

Again, using normal rate cards,  upwards of 4,000 Americans may have been asked to participate in these test sessions.

Yep, from the pollsters lips to the teleprompter’s ears … to the candidate’s lips … to the voters ears.

So, what’s my beef?

First, lack of “authenticity” … a willingness to say anything to anybody if it polls well … even if it’s not true (e.g. the multiple Pinocchios that the Wash Post gave to the Bain outsourcing riff and the incredible “I spend less than any President since Harry Truman)

Second, a willingness to “tailor” the message to different groups or individuals … i.e. to pander shamelessly.

And, the larger point: losing the forest in the trees …  whipsawing based on minutiae and missing the big picture,

After all, it’s the economy, stupid.

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