Archive for the ‘Consumer psychology’ Category

They didn’t get Michelle O’s memo on hopelessness …

January 3, 2017

Majority of Americans expect 2017 to be better than 2016.

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FLOTUS Michelle Obama chatted with slimmed-down Oprah recently, lauding her hubbies accomplishments (and fretting that the era of hope & change is ending, replaced by pervasive (and justified) melancholy.

She asserted that her husband had succeeded in keeping his campaign promise of fostering hope.

And, she opined: “The U.S. is entering a time of hopelessness  We are feeling what not having hope feels like. We can feel the difference now.”

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Worry not, Michelle.

Polling firm GFK conducted a survey for the AP that asked people how 2016 was for them personally and what their expectations are for 2017.

Here’s what they found …

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Mouse tracks: Mickey’s hot on your trail …

February 20, 2015

According to Business Week

“Disney has launched a $1 billion experiment in crowd control, data collection, and wearable technology that could change the way people play—and spend—at the Most Magical Place on Earth. “

 

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The innovation – called MyMagic – let’s Mickey track every move you make around the old Magic Kingdom.

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C’mon, buy one more thing, OK?

January 16, 2015

In class this week, I was noting that for many (most ?) retailers, the difference between low (on no) profits and extraordinary profits is getting people to throw just one more item into the shopping cart.

Well, Business Insider must have been listening in …

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Specifically, BI offered up  18  ways that retail stores get us to buy more stuff.

Here’s the list …

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Mouse tracks: Mickey’s hot on your trail …

April 14, 2014

According to Business Week

“Disney has launched a $1 billion experiment in crowd control, data collection, and wearable technology that could change the way people play—and spend—at the Most Magical Place on Earth. “

 

image

The innovation – called MyMagic – let’s Mickey track every move you make around the old Magic Kingdom.

(more…)

C’mon, buy one more thing, OK?

April 9, 2014

In class this week, I was noting that for many (most ?) retailers, the difference between low (on no) profits and extraordinary profits is getting people to throw just one more item into the shopping cart.

Well, Business Insider must have been listening in …

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Specifically, BI offered up  18  ways that retail stores get us to buy more stuff.

Here’s the list …

(more…)

C’mon, buy one more thing, OK?

January 29, 2014

In class this week, I was noting that for many (most ?) retailers, the difference between low (on no) profits and extraordinary profits is getting people to throw just one more item into the shopping cart.

Well, Business Insider must have been listening in …

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Specifically, BI offered up  18  ways that retail stores get us to buy more stuff.

Here’s the list …

(more…)

My imagination, or did my middle class paycheck get smaller?

January 14, 2013

Even the lowest information voters should have realized by now that their paychecks have shrunk by 2% …  since the Feds didn’t renew the 2% payroll tax holiday.

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The big question for the economy as 2013 gets underway is how America will react to their smaller paychecks.

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