Archive for the ‘Personal brands – branding you’ Category

Make ‘you’ your favorite brand …

October 29, 2012

Punch line: In today’s competitive job market, professionals must create a personal brand to stand out in the crown.  Using the traditional 4 P’s as a framework can help you develop a killer personal brand.

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Excerpted from’s, “How to Create a Killer Personal Branding Campaign”

Call it self-marketing, personal branding, professional development, or any other buzzword you’d like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.


As a professional, you are a brand unto yourself.

The target market for the unique value you provide are employers who are constantly bombarded with messages from your competitors and always on the lookout for innovation.

Though the boundaries of traditional marketing no longer exist due to online media and new digital technologies, its core tactics can be reworked to guide your self-marketing strategy online.

  • Product: Be Consistent and Recognizable.  You must determine who you are as a professional and build a personal brand around your core strengths, skills and experience. What do you bring to the table that others in your industry do not?
  • Price: Know Your Value.  In addition to accounting for the value you add to an organization, you must decide what you are worth and what your bottom line is.
  • Place: Recognize Your Niche.  As a professional, you are only one person. Thus, it’s critical that you select a sphere of influence and stick with it, though it could be based on industry or knowledge base as much as geography.
  • Promotion: Communicate Your Brand.  How will you communicate your messages to the market you’ve targeted? Selecting the appropriate mediums means the difference between being heard loud and clear or getting lost in the clutter.

Whether you’re looking for a job or desire to be considered an expert in your industry, you can meet your objectives by building a brand around yourself — effectively leaving a memorable first impression and making people want to learn more about you.

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