Posts Tagged ‘Home Depot’

Huh: Home Depot using a cat to up its likability …

April 25, 2013

According to BrandChannei

“Richard the Cat, a.k.a., Pundit of People, remains Home Depot’s meme of choice as the brand welcomes spring some out-of-character humor.

The orange feline follows a human family as they pursue scores of DIY projects with questionable results and predictable mishaps.”

image

“Everyone has elves, reindeer, Santa, but one of the biggest things followed in the social space is cats”

HD is taking a chance on the cat meme since the two are an odd pairing.

The Home Depot brand is authentic, innovative and attainable, while Richard’s cat-sona is sarcastic, superior and refined.

HD’s CMO says: “When I shared this with our leadership team, our CEO got it immediately.

We’re very lucky we have one of the hippest CEOs out there.”

Hmmm.

Here may be the rub for Home Depot …

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