HTC builds a name, and profits for itself

December 17, 2010

TakeAway: In a short period of time, HTC has risen from a nameless contract manufacturer to the world’s market leader in Android phones.

With Android sales growing faster than iPhone sales, HTC is well-positioned to grow even more.

Such a position has given HTC more clout, and more profits than it could ever earn as a brandless company.

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Excerpted from Bloomberg Businessweek, “A Former No-Name from Taiwan Builds a Global Brand,” by Bruce Einhorn, October 28, 2010

 HTC, a brand virtually unknown in the U.S. two years ago, is the market leader in Android phones—the one segment of the market that’s growing faster than Apple’s iPhone. …

… with a market cap of 552 billion Taiwan dollars ($18 billion) the company is now the third-most-valuable Taiwanese technology company … HTC launched the first Android smartphone in 2008 … and has a 39 percent share of that market globally. Thanks to the success with Android … analysts expect sales to soar 78 percent this year, according to data compiled by Bloomberg. That’s far better than rivals Apple, Nokia, Research In Motion, and Samsung Electronics. …

HTC is an unlikely Android leader. When the company got its start in 1997, it manufactured personal digital assistants for Compaq. HTC followed the tried-and-true Taiwanese outsourcing formula of designing and manufacturing gadgets for other companies without a brand name of its own. … In 2002 … Microsoft awarded HTC a contract to make smartphones, and the manufacturer quickly became the world’s top producer of Windows phones. …

Even as the Microsoft business was growing, [the CEO] worried that a brandless HTC would forever remain a low-margin manufacturer of commodity products. … In 2007, the year Apple … [HTC] decided to move away from the anonymous contract-manufacturing business. Last year, HTC spent $100 million on a fourth-quarter marketing blitz, and … will spend up to $400 million this year. The company is now the world’s fourth-largest smartphone manufacturer after Nokia, RIM, and Apple, according to IDC.

HTC’s rise to the top tier of handset makers has given it more clout with partners … [and] wireless operators are more willing than before to work with HTC on technology and marketing plans. …

Edit by DMG

 

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Full Article
http://www.businessweek.com/magazine/content/10_45/b4202037166312.htm?chan=rss_topStories_ssi_5

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Whatever happened to Obama’s vow of a line-by-line budget review?

December 16, 2010

As Reid & Company rush through a  $1.1 Trillion (with a “T”) pork-laden, Xmas Eve budget, don’t you wonder what ever happened to Obama’s pledge to go through the budget line by line to eliminate wasteful spending?

To refresh memories, here is an excerpt from news reports dated November 2008:

President-elect Barack Obama vowed today to get rid of federal programs that no longer make sense and run others in a more frugal way to make Washington work in tough economic times.

Obama said that to make the needed investments to create jobs, “we also have to shed the spending we don’t need.”

“In these challenging times, when we are facing both rising deficits and a sinking economy, budget reform is not an option. It is an imperative,” Obama said. “We cannot sustain a system that bleeds billions of taxpayer dollars on programs that have outlived their usefulness, or exist solely because of the power of a politicians, lobbyists, or interest groups. We simply cannot afford it. This isn’t about big government or small government. It’s about building a smarter government that focuses on what works. That is why I will ask my new team to think anew and act anew to meet our new challenges…. We will go through our federal budget – page by page, line by line – eliminating those programs we don’t need, and insisting that those we do operate in a sensible cost-effective way.”

Spending restraint is even more important with the federal deficit expected to top $1 trillion in 2009 — more than double the previous record. And that’s before an economic stimulus package that could cost upwards of $500 billion over two years.

Obama vows line-by-line budget review, November 25, 2008
http://www.boston.com/news/politics/politicalintelligence/2008/11/obama_vows_line.html

I figure there are over 50,000 lines (and over 6,000 earmarks) in Reid’s budget.

Think President Obama has his reading glasses on and a sharp pencil in his hand?

I’m betting no …

Call centers aren’t just cost centers

December 16, 2010

TakeAway: Many consumers have effectively become unreachable to marketers.

Choosing not to receive email, direct mail or phone calls, businesses are looking for ways to connect with these customers.

Toward this end, many companies are re-orienting customer service call centers to do sales pitches.

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Excerpted from Advertising Age, “Why Marketers are Turning Call Centers into Profit Centers,” by Michael Bush, December 13, 2010

Next time you’re on the line with a call center complaining about a product not working properly, don’t be surprised if you’re not rushed off the phone in record speed. The interactions between consumers and call center reps are evolving from hurried griping sessions to extended sales pitches and consultation meetings.

In fact, more and more marketers are looking to turn their call centers into revenue generating centers, according to a new study by Portrait Software, a provider of customer interaction optimization software. A number of factors are driving this shift but none more significant than the challenge of reaching consumers when a growing number of them are opting out of direct mail and email and opting into do-not-call lists. The study shows that 69% of large business-to-consumer marketers view their call centers as “business critical revenue generators.”

Jeff Nicholson, VP of product marketing at Portrait Software, said … “If you take a deep look into the existing customer bases of many marketers one of the largest segments they have are the unreachables,” …

“These customers have opted out of email, unsubscribed or added their name to a do-not-call list. Considering what that does to the potential for increasing the customer lifetime value and the potential to reach out and retain customers it’s dramatic. But when you have people calling into your call centers, in some cases this can be your only opportunity to service that customer, cross-sell them or get them to un-opt out.” …

Edit by DMG

 

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Full Article
http://adage.com/article?article_id=147618

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Memo to GOP: Watch out for the old reconciliation play.

December 15, 2010

As Yogi would say, “It’s not over until it’s over”.

Why do I think that the proposed tax scheme (oops, I meant “compromise”) may offer a Christmas surprise.

OK, the Senate passed a bill with all of the compromise provisions included.

What if the lame duck, Dem-controlled House passes a variant that, say for the sake of illustration, resets the death tax to 55% with a relatively low exclusion (say, $1 million)?

Won’t happen, right?

The modified law will get blocked in the Senate, right?

Not so fast.

Remember the devious reconciliation play that was used to ram ObamaCare through? Allowed a modified bill to be passed by a simple majority of Senators (all Dems).

What if the House passes a slightly modified tax bill, and the Dem majority in the Senate decides that a simple majority reconciliation process is appropriate?

Bingo.  The GOP “wins” vanish from the bill.

Check ! and Mate !

Remember, it happened on ObamaCare … one of the biggest pieces if legislation in the country’s history …. which was opposed – then and now – by a majority of voters.

The difference this time? A bunch of lame-duckers will be punching in their votes.

Don’t put it past them.

What do these taxes have in common ?

December 15, 2010

OK, here’s the list:

Sales Tax
School Tax
Liquor Tax
Luxury Tax
Excise Taxes
Property Tax
Cigarette Tax
Medicare Tax
Inventory Tax
Real Estate Tax
Well Permit Tax
Fuel Permit Tax
Inheritance Tax
Road Usage Tax
CDL license Tax
Dog License Tax
State Income Tax
Food License Tax
Vehicle Sales Tax
Gross Receipts Tax
Social Security Tax
Service Charge Tax
Fishing License Tax
Federal Income Tax
Building Permit Tax
IRS Interest Charges
Hunting License Tax
Marriage License Tax
Corporate Income Tax
Personal Property Tax
Accounts Receivable Tax
Recreational Vehicle Tax
Workers Compensation Tax
Watercraft Registration Tax
Telephone Usage Charge Tax
Telephone Federal Excise Tax
Telephone State and Local Tax
IRS Penalties (tax on top of tax)
State Unemployment Tax (SUTA)
Federal Unemployment Tax (FUTA)
Telephone Minimum Usage Surcharge Tax
Telephone Federal Universal Service Fee Tax
Gasoline Tax (currently 44.75 cents per gallon)
Utility Taxes Vehicle License Registration Tax
Telephone Federal, State and Local Surcharge Taxes
Telephone Recurring and Nonrecurring Charges Tax

Answer: Not one of these taxes existed 100 years ago.

At the time, our nation was the most prosperous in the world, we had no national debt, and we had the largest middle class in the
world.

Hmmmm

Old timers say: “What unemployment?”

December 15, 2010

A recent Fortune article — quoting Jason Levin, an MSB MBA alum — cites employment bright spots for college grads and and gray haired folks …

Punch line: The November unemployment rate for people 55 and older is lower than for any younger age group, welcome news for a group that often worries about being shut out of jobs by age bias.

Scratch the surface of November’s disappointing unemployment statistics, and you find yet more evidence that, while joblessness plagues almost every stratum of society, not everyone is affected in quite the same way.

With unemployment hovering around 5% for people with college degrees, about half the rate for the population as a whole, education is clearly a big factor.

Age is another.

Consider: The November unemployment rate for people 55 and older, at 7.3%, is lower than for any younger age group.

That’s all welcome news for a group that often worries about being shut out of jobs by age bias, or by what some call “the O word” (for “overqualified”).

Still, Russell points out, not all the numbers are cause for celebration. The average job hunter over 55, for instance, is still out of work for about 45 weeks, or three white-knuckle months longer than the average for those under 55.

Older people may take longer to find work for a variety of reasons, says Jason Levin, a senior account executive at career site Vault.com. “Bear in mind that these tend to be more experienced and more sophisticated candidates” than their wet-behind-the-ears counterparts, he notes, so “negotiations over salary and benefits may take longer. They may also have more savings to rely on while they look for exactly the right opportunity.”

Levin, for one, isn’t surprised that overall employment is rising for this group. “Companies that cut way back all through the recession are starting to realize that they need highly qualified people to get the work done,” he observes. “Older managers understand nuance and hierarchies. They have accumulated a lot of wisdom, and they know how to run projects.” He adds: “Experience matters. It will always matter.”

One subtle advantage that more mature job seekers have, adds Levin: “They know how to craft a well-thought-out handwritten note. At this time of year, that means holiday cards with actual stamps on them. If you want to make an impression, that’s worth 100 emails. The personal touch never gets old.”

Fortune, Over 55 and unemployed? Finally a bit of good news, December 8, 2010
http://management.fortune.cnn.com/2010/12/08/over-55-and-unemployed-finally-a-bit-of-good-news/

Good News: Corps accumulating cash and increasing dividends

December 14, 2010

OK, the headline has the gist of the story. Here’s the meat.

  1. The WSJ reported that companies are sitting on almost $2 trillion in cash reserves … the largest cash share of corp assets since 1959.
    http://online.wsj.com/article/SB10001424052748703766704576009501161973480.html?mod=WSJ_hp_LEFTWhatsNewsCollection
  2. GE – a corporate bell cow, raised its dividend for the second time this year … reported a healthy balance sheet, cited an optimistic near tern sentiment, and declared an intention to distribute 45% of profits as dividends.  Analysts expect many companies to follow suit.

    ”A senior analyst at S&P, said the big factor for investors this year is that companies largely have stopped cutting their dividends. Next year, he expects over half the S&P 500 to raise their payouts.”
    http://online.wsj.com/article/SB10001424052748704457604576011561050926064.html?ru=yahoo&mod=yahoo_hs

    Disclaimer: I hold a bunch of GE stock and I am totally biased re: the company.

  3. As part of the extension of the Bush tax cuts, the tax rate on dividends stays at 15% for high-earners and zero for low earners.  So, dividends will continue to be welcome on an after-tax basis.

    Technical note: The double-taxation of dividends – at the corp level and at the individual level — is stupid.  The tax rate should be zero.

  4. As dividends go up, so do stock prices … which increases individuals’ net worth … in their Schwab accounts, in IRAs, in 401Ks, in pension accounts, etc. … some pundits are predicting the S&P will go to 1,450.

    ”The Fed’s data, known as the “flow of funds” report, show that the net worth of U.S. households increased to $54.9 trillion in the third quarter, up from $53.7 trillion in the second quarter, as rising stock-market wealth more than offset declining home values.”
    http://online.wsj.com/article/SB10001424052748703766704576009501161973480.html?mod=WSJ_hp_LEFTWhatsNewsCollection

  5. As net worth goes up, consumer confidence goes up … consumers can use the “new found money” to finish cleaning up their balance sheets … and eventually, will start spending again.  That’s good.

There’s reason to be optimistic …

Grocery stores learn some new tricks

December 14, 2010

TakeAway: The improved lighting in the produce section of your grocery store isn’t just for aesthetics.  

It’s part of a concerted effort by grocery stores to drive sales of healthier food that consumers say they want.

Studies indicate lighting alone can increase sales nearly 30%.  Expect these practices to become more widespread.

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Excerpted from NPR, “Nudging Grocery Shoppers Toward Healthy Food,” by April Fulton, November 8, 2010

Grocery stores are not necessarily designed to help customers choose the healthiest food. Signs and specials advertise chips and soda, and the coupons are usually for the pre-packaged, processed foods advertised by big brand-name companies with deep pockets. …

Some stores are getting wise to shoppers’ desires to eat better, as well as the challenges they face in doing so. Some are subtly shifting the focus to healthier products by using the same marketing tricks the large food companies and restaurants have used for years. …

Brian Wansink, the co-director of the Cornell Center for Behavioral Economics in Child Nutrition Programs, says grocery store sales goals are compatible with public health goals. …

He’s done a lot of research on produce and found that there are small things stores can do that will help them move a lot more volume of the healthy stuff.

Take product placement and soft, focused lighting, for example. Items that are highlighted in this way — even if they aren’t on sale — sell about 30 percent more, Wansink says. They just look more appealing than products under harsh, overhead fluorescent lights.

Smells can be used as an enticer, rather than just “fanning them out of the building,” as many stores do …

The danger with these marketing tools is in going overboard, bombarding people with public health messages about how they should eat better. If people feel persuaded, they will resist, Wansink says. Stores have got to make the shoppers feel like it’s their choice. …

 

Edit by DMG

 

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Full Article
http://www.npr.org/templates/story/story.php?storyId=131074210

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U.S. close to losing Aaa credit rating …

December 14, 2010

As you read this, keep in mind that Moody’s (a Warren Buffet company), rated billions of dollars of mortgage backed securities AAA …

Moody’s warned Monday that it could move a step closer to cutting the U.S. Aaa rating if President Obama’s tax and unemployment benefit package becomes law.

The plan agreed to by President Obama and Republican leaders last week could push up debt levels, increasing the likelihood of a negative outlook on the United States rating in the coming two years, the ratings agency said.

A negative outlook, if adopted, would make a rating cut more likely over the following 12-to-18 months.

For the United States, a loss of the top Aaa rating, reduces the appeal of U.S. Treasuries, which currently rank as among the world’s safest investments.

“From a credit perspective, the negative effects on government finance are likely to outweigh the positive effects of higher economic growth.”

Moody’s May Cut US Rating on Tax Package, 13 Dec 2010
http://www.cnbc.com/id/40641123

“Gotta run… my wife’s waiting”

December 13, 2010

Bill Clinton’s press conference on Friday was amazing in several respects.

  1. Though the guy is a convicted liar, he is so engaging as a speaker that it’s hard not to get sucked it by him. My head was nodding yes to tax credits for windmills.  Yipes.
  2. No notes, no teleprompter, no ums & ahs, no name calling, no whining … he acted kinda like a President.
  3. In control … wouldn’t let Barry take back the podium … Obama had to lean across him to speak into the mic … talk about symbolism.
  4. Kept the audience engaged for an hour … and left the reporters wanting more                   

Most amazing was Obama’s clutzy exit.

  1. Unfazed by the fact that this is the most important domestic economic  issue of the moment … gotta run.
  2. Not to call Putin or Petraeus … to meet up with Michelle for Friday date nite … “We’ve got 2 holiday parties to attend” … are you kidding me?
  3. Left Clinton in charge … of the press conference … and symbolically, of the economy.

Watch the video — it’s a hoot:
http://www.realclearpolitics.com/video/2010/12/10/obama_ditches_tax_cut_presser_after_bill_clinton_takes_control.html

The Clinton gambit may get Dems votes for the tax plan, but it has its downside.

It highlighted just how unprepared and ineffective Obama is, and even made folks like me yearn for Clinton again.

Obama’s lucky Clinton can’t run again.

But wait, there’s another Clinton in the wings.

Uh-oh for O.

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Social Security is going bust … so, cut he amount of money coming in … huh?

December 13, 2010

I’m surprised that it took over a week for this obvious uh-oh to get publicized …

The Deficit Reduction Commission concluded that Social Security (and Medicare) were going bankrupt and needed to be modified to get the Fed debt down.  Their idea: start retirement later.

Within hours of the published recommendation, the crack Obama and GOP negotiators agreed to cut payroll taxes to stimulate the economy.  In case they don’t know it, “payroll taxes” are the contributions that are supposed to fund SS and MediCare.

With a time delay, some folks are figuring out that putting less money into a program that’s going bankrupt means that it’ll go bankrupt faster.

President Barack Obama’s plan to cut payroll taxes by 1/3 for a year would provide big savings for many workers but …  could jeopardize the retirement program’s finances.

Social Security is funded by a 6.2 percent payroll tax on the first $106,800 earned by a worker. The tax is matched by employers. The package negotiated by Obama would reduce the tax paid by workers to 4.2 percent for 2011. Employer rates would stay unchanged.

Obama administration officials say that a payroll tax cut is an efficient way to stimulate the economy by immediately increasing take home pay for about 155 million workers.

The government would borrow about $112 billion to make Social Security whole.

Advocates and some lawmakers worry that relying on borrowed money to fund Social Security could eventually force it to compete with other federal programs for scarce dollars, leading to cuts.

Associated Press, Social Security advocates fear payroll tax cut, Dec 12, 2010
http://news.yahoo.com/s/ap/20101212/ap_on_bi_ge/us_payroll_tax_holiday

No kidding …

Buying Designer Duds on TV at 3 am? Don’t Mind If I Do…

December 13, 2010

TakeAway: TV shopping is thriving at a time when, by many accounts, it should have died under a crush of new online competition.

High-end fashion designers are flocking to sell their first mass collections on the air, entering a space once dominated by obscure exercise equipment and dowdy tchotchkes. 

While traditional retailers have had to contend with a fickle consumer, TV-shopping sales this year have been robust.

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Excerpted from WSJ, “The Golden Age of TV Shopping” By Elizabeth Holmes, November 11, 2010

QVC and HSN dominate the business, with sales last year of $7.4 billion and $2 billion, respectively. Each reaches just under 100 million U.S. households and broadcasts live 24 hours a day, every day of the year except Christmas.

One surprising source of support: online shopping. The Internet has helped make consumers more willing to buy merchandise without first seeing or touching it in a store.

The model also benefits from the data the networks gather on their shoppers, which allow for carefully targeted marketing. Viewers convey their opinions when they call in to pay, through calls on the air and via website reviews . HSN even keeps track of sales by the minute, which helps it to evaluate its designers and hosts and to adjust its sales pitch. As each segment is filmed, producers can watch a monitor that shows the number of items sold and other data, including the number of callers waiting to buy the item.

TV-shopping networks’ proximity to customers is a big draw for high-end apparel designers, many of whom rethought their businesses during the recession. As retailers cut inventories, designers became more open to other sales channels. The average price of an item sold on HSN is around $60, but the influx of high-end designers is helping to push the average price higher. HSN also adopted a softer selling style pitched to more-upscale customers. Rather than using high-pressure tactics, it emphasizes making the item seem desirable—in an entertaining way—by showing how a garment drapes on a model, for instance.

The proposition wasn’t risk-free for the designers. Adding a new outlet could upset the department stores that account for a big chunk of their sales, and cheaper goods could potentially tarnish their image.

Edit by AMW

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Full Article:
http://online.wsj.com/article/SB10001424052748703805004575606463489605440.html?mod=djemMM_t

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How much $$$ makes a millionaire ?

December 10, 2010

I find that the rhetoric about extension of the Bush tax cuts demonstrates the economic ignorance of most of our elected officials..

Sen. Chuck Schumer and Sen. Barbara “Don’t call me M’am” Boxer are running around screaming that how extending the high bracket tax breaks is “simply giving undeserved tax breaks to millionaires and billionaires”.

Yes indeed, the high bracket includes some millionaires and billionaires.

Here’s the rub: it includes way more people who aren’t millionaires or billionaires.

The high end brackets start at $250,000.

In 2008, according to the IRS, about 138 million people filed tax returns.

Of the 138 million, approximately 2.8 million (2% of total returns) reported AGI greater than $250,000.

354,093 tax payers  — 12.8% of the 2.8 million high bracketers – reported AGI greater than $1 million.

In other words, almost 9 out of 10 tax payers in the vilified high brackets earn less than $1 million.

Hmmm.

Now, anybody who has taken a business or economics course knows that there is a difference between wealth and earnings.  (Note – this group doesn’t include many Congressmen, Senators, or members of the Administration).

Earnings are a “flow” and wealth is a “stock”.

Think water flowing into a pool. The accumulated water in the pool is liquid wealth.

Now, some people who earn more than $1 million spend it all  They accumulate no meaningful wealth. They’re not really millionaires.  They’re wasteful  idiots.

And, some people who earn less than $1 million annually, practice thrift and savings … and accumulate more than $1 million.

Obviously, these people are evil millionaires and should be penalized for not spending like a drunken Congressman.  They should be taxed high every year and then have their wealth confiscated when they die.

Huh?

My take: Schumer and Boxer wouldn’t know a millionaire if they saw one – unless they were just looking around the Senate. Then, the odds would be in their favor.

IRS Data:
http://www.irs.gov/pub/irs-soi/06in23ar.xls

FT asks: “Are all MBA students narcissistic … or just most of them?”

December 10, 2010

Financial Times, The narcissistic world of the MBA student,  November 7, 2010

Success requires ambition, drive and the persistence and resilience to overcome setbacks and to work constantly on weaknesses.

But, the current generation of business school students entering the workforce have

  • a remarkable sense of entitlement
  • a reluctance to face honest feedback and the consequences of one’s actions
  • an unwillingness to acknowledge and engage in the competition that characterizes organizational life.

A recent meta-analysis found that between 1982 and 2009 there was a dramatic increase in narcissistic personality traits among MBA students – in part characterized by

  • an inability to take the perspective of others
  • a dependence on others for affirmation
  • a tendency to value oneself regardless of real achievements
  • a quest for constant praise.

Even if students didn’t arrive at the leading business schools already narcissistic, orientation activities would soon make them so.

One of the first things they are told is how accomplished and wonderful they are.

And the result of all of this coddling …  criticism is as likely to beget quitting as any efforts to improve.

Business schools must make changes to affect the pernicious culture of entitlement and narcissism.

Unemployment rate jumps … but, at least, we survived ‘recovery summer’ … and a trillion dollars of tax cuts are coming.

December 9, 2010

The chart below is worth a thousand words … so, I’ll just add a couple:

  • The optimistic bars a couple of months ago were all of the Census Dept jobs
  • The recent negative bars were, in fact, Obama’s “Recovery Summer”
  • Maybe a trillion dollars in tax cuts will reverse the trend … oh my. 

image

Kraft Tells Kids and Adults Like to “Say Cheese!”

December 9, 2010

TakeAway: Kraft continues to build on the momentum of its Macaroni & Cheese , which is enjoying a sales boom as a result of consumers’ focus on economical comfort foods. 

The latest news is the rollout of a new logo and contemporized package designs featuring a “noodle smile” intended to elicit positive emotions and memories associated with the iconic, 73-year-old brand.

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Excerpted from Marketing Daily, “Kraft Mac & Cheese Gets New, Unified Look” By Karlene Lukovitz, Dec 6, 2010

The smile is the key element in a new, cross-portfolio visual identity. The new look began to appear on Kraft’s new Homestyle mac and cheese line and smaller-volume products within the brand’s portfolio over the summer, but is just starting to be seen on the flagship Blue Box line. The new package design will be fully rolled out by first-quarter 2011.

Both the noodle smile and its use as a unifying element in the logo now being used across the brand portfolio reflect consumer research. “Smiles, joy and happiness” were consumers’ key associations for the brand, and they also made it clear that in their minds, the three product lines then within the portfolio – Macaroni & Cheese Dinner, Deluxe and the microwaveable products originally named Easy Mac Cups – as a single mac and cheese brand.

“We had been treating them separately, but we recognized through consumers that there was a huge opportunity to accelerate the long-term, sustainable growth of this key Kraft brand by treating it as an iconic mega-brand,” said Kraft’s North America senior marketing director of meals.

In addition to the logo, this unified approach spurred a name change for the microwaveable cups, to Kraft Macaroni & Cheese Dinner Cups. Those products, launched in 2006, are now generating over $100 million in sales, according to the Chicago Tribune.

The consumer branding research also ultimately helped inform the current “You know you love it” integrated campaign that was launched in May and focuses on tapping the sales potential for adult consumption of the brand’s products.  The Homestyle line launched this past spring, which includes breadcrumbs and is more akin to the “home-made”-like mac and cheese versions served in restaurants, also emerged from this broadened strategy.

Edit by AMW

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Full Article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140566

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Where the high earners live … on average, that is.

December 8, 2010

Based on 2009 Census Dept data, 7 of the 10 U.S. counties with the highest median incomes are located in the DC metro area.

image

The old Fed government ‘halo’ is shining …

A very soft sell from Ikea in China

December 8, 2010

TakeAway: Even though the average Chinese consumer can’t afford most of the furniture in Ikea, the company is encouraging potential customers to spend a lot of time in its stores.

Eventually when individual purchasing power catches up to China’s macroeconomic growth, the company hopes to be top-of-mind for that new bed or sofa.

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Excerpted from Bloomberg Businessweek, “In Ikea’s China Stores, Loitering Is Encouraged,” by Michael Wei, October 28, 2010

Yang Shuqi paces the aisles of an Ikea store in Beijing, looking for a “small bed with toys.” She’s not planning to buy one—her grandson Beibei just needs to take a nap.

Unfortunately on this Saturday afternoon, every bed in the 43,000-square-meter (463,000-square-foot) store is occupied, with some children and adults fast asleep under the covers.

Managers at the Swedish furniture retailer don’t mind. They figure that the more customers choose to relax in its Western-style showrooms or grab a cheap snack at the in-store restaurants, the more likely they’ll be to make a purchase once their incomes catch up with their aspirations. …

Ikea plans to more than double the number of its stores on the mainland by 2015, to 18, on a bet that incomes in China will continue growing at a fast clip. (Per-capita gross domestic product has more than tripled in the past decade alone). …

Market researcher Euromonitor International expects China’s home-furnishings market to surge 17 percent this year, to $28 billion. “Government stimulus spending and favorable policies toward retailing and consumer lending have encouraged overall retail growth in China,” says Alex Liu, a Euromonitor analyst in Shanghai. Ikea, which has been in China since 1998, doesn’t break out sales for the country; Euromonitor figures the Swedish retailer has the biggest share of China’s home-furnishings market, at about 7 percent.

Even after years of record-breaking economic growth, however, China’s per-capita gross national income ranked 120th by purchasing power last year, according to the World Bank. So, for now, there’s a lot more looking than buying for many Ikea visitors. At the Beijing store, Xu Nan, a 22-year-old college student, had one of her friends snap a photo of her lounging on a black Vreta sofa that sells for 7,999 yuan ($1,197)—the equivalent of one-third of China’s annual per-capita GDP. …

Edit by DMG

 

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Full Article
http://www.businessweek.com/magazine/content/10_45/b4202022164114.htm

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When you’re transacting on line … here’s a security tip.

December 8, 2010

On web sites  that require a password, make sure the web address (URL) starts with “https://” not “http://”.

The “S” in https means “secure”.

Without the “S”, you risk having your password stolen.

Don’t risk it.

The potentially fatal flaw in the tax compromise … for the GOP, that is.

December 7, 2010

This morning, the GOP is crowing and the mass media headlines are reading: “Republicans achieve top goal in Obama tax-cut plan”.
http://news.yahoo.com/s/ap/20101207/ap_on_bi_ge/us_tax_cuts

My take – which I haven’t heard from any pundit yet – is that the GOP fell for a trap.

Interestingly, I don’t think that Team Obama even realizes what it got in the deal.

First, because of the layered tax breaks to low earners, high earners will be paying an even higher proportion of the country’s total income tax tax take.

More important, Obama is one step closer to institutionalizing a tax scheme that has a majority of voters paying zero income taxes (or less).

Think about it: the majority gets to demand more government programs that they don’t pay a cent towards.  I think that’s scary.  Very scary..

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See the analysis that I originally posted on July 31, 2008 during the run-up to the election.

It proves the point (ahead of its time)  that less than half of all voters pay any income taxes if / when Obama’s tax scheme is adopted.

It’s the Homa Files post that continues to get the most hits, and the topic is ‘hot’ this week because of the plan to continue the Bush tax cuts.  So, here’s a flashback .

HomaFiles: “My #1 tax beef: Under the Team Obama tax plan, a majority of voters will be paying zero income taxes (or less)”
https://kenhoma.wordpress.com/2009/04/16/my-1-tax-beef-under-the-team-obama-tax-plan-a-majority-of-voters-will-be-paying-zero-income-taxes-or-less/

Millennials say “red” or “white” … or a Miller Lite

December 7, 2010

TakeAway: 70 million millennials’ (loosely defined as those born between 1980 and 2000) taste for adventure, quirkiness and convenience will drive the market in the coming decade.

They are taking up wine at an earlier age than Gen X-ers and will buy wine just about anywhere – including the corner convenience store.

Moreover, 20 million of them have yet to turn 21, meaning they will become an even more powerful force. 

Experts say millennials, as opposed to other generations, have no fear of asking for wine advice, but a lot of them seek it from Facebook friends and on Twitter – which is leading winemakers to invest in social media.

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Excerpted from AdAge, “Millennials: the Great White Hope for Wine Industry” By E.J. Schultz, December 6, 2010

Wine marketers have only recently started zeroing in on the market, as opposed to other lifestyle brands which have been tracking the generation for many years.  The most recent player is 7-Eleven, which convened a focus group of millennials before launching its latest line of proprietary wines about two weeks ago. The brand, called Cherrywood Cellars, is priced at $7.99 to $8.99 to lure young adult drinkers whom the convenience store chain says might be watching their wallets more closely than Gen X-ers and baby boomers during the economic downturn.

Although beer remains the beverage of choice for millennials, accounting for 42% of their alcoholic drinks, wine captures 20% — up from 13% for Gen Xers when they were a similar age 10 years ago, according to Nielsen. Drinkers tend to shift to spirits and wine as they get older. If that trend holds, wine will account for 26% of all alcoholic drinks consumed by all U.S. generations in 10 years, up from 24% today, while beer will fall from 41% to 38%, according to Nielsen.

The test for marketers is to gain loyalty from young drinkers whose tastes are only now emerging. For some wine companies, that means putting members of the generation in charge of their brands. At Treasury Wine Estates in Napa, for instance, a 26-year-old is a member of a team of 20- and 30-somethings planning the national launch early next year of Sledgehammer, which is targeting the male millennial market.  Marketed as a “no-fuss” wine, the brand “eschews really traditional wine speak” like “this smells of cherries and berries and that type of thing.”  But the wine will also seek to subtly educate the new generation of wine drinkers, possibly using booklets of wine facts presented in a way that’s “funny and sarcastic.”

Some companies have formed special millennial divisions, such as The Wine Group, maker of Franzia, whose Underdog Wine Merchants unit is enjoying big success with Cupcake Vineyards. The brand was the 14th-best-selling wine for the four-week period ending Oct. 31, with sales jumping 250%.

Still, marketers risk overplaying their hand if they reach out too aggressively to the generation, known for its suspicion of overt selling tactics. For instance, some industry executives are noticing a backlash against trendy, edgier wine labels.

Edit by AMW

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Full Article:
http://adage.com/article?article_id=147474

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SF Fed says “Obama Stimulus created (or saved) 2 million jobs … but they were costly and transient.

December 6, 2010

According to wonk site e21 …

The economists at San Francisco Federal Reserve bank just completed a major study of the Obama Stimulus.

The results suggest that the program did result in 2 million jobs “created or saved” by March 2010.  That’s less than the 3.5 million that Obama-Biden promised and touted.

More alarming,  they found that by August of this year, net job creation was statistically indistinguishable from zero.

Translation: They were all temporary jobs that have gone away already.

Taken at face value, this would suggest that the stimulus program (with an overall cost of $814 billion) worked only to generate temporary jobs at a cost of over $400,000 per worker.

Further, they concluded that even if the stimulus had in fact generated this level of employment as a durable outcome, it would still have been an extremely expensive way to generate employment.

Source article:
http://www.economics21.org/blog/outcome-stimulus-and-burden-proof

SF Fed Report:
http://www.frbsf.org/publications/economics/papers/2010/wp10-17bk.pdf

Finding “Good Targets” in the Digital Age

December 6, 2010

TakeAway:  To find the “best” customer targets, marketers need to include digital and social behaviors into the profitability equation.

In addition to revenue measures such as lifetime value, current spending in category in dollars, current brand share, number and types of products or services purchased, and brand switching history/potential, there are also several other characteristics that make one customer more valuable than another because s/he’s easier to get and keep, as well as engage as co-marketers.

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Excerpted from AdAge, “How to Define a ‘Good Target’ in the Digital Age” By Kevin Clancy and Peter Krieg, November 17, 2010

Marketers have to integrate traditional and digital paid advertising with “owned” properties such as the brand’s website, as well as traditional and social “earned” media such as news articles and tweets in a way that gets them the biggest bang for their marketing dollar.

To separate the “best” from the rest, marketers need to find customers who are:

Less price sensitive. Unless you’re Walmart and want to grab share among the folks who put price above all other brand considerations, price insensitivity is another important indication of a buyer’s value to a brand and one particularly relevant these days.

Struggling with big problems. The bigger the problem your brand can solve, the bigger the market response.

Interested in new products and services from the brand. Introducing new products and services can generate the kind of organic growth companies crave. So why not ensure that new products and services will generate bottom-line growth by narrowing in on the customers most interested in considering the latest offerings from a brand or company? Apple’s pretty much got this one down.

Will advocate for your brand. The greater the level of influence a buyer has among her social networks, the more a brand’s marketing ROI will benefit.

Socially connected on the web. Because of the speed and number of tools available to customers to spread information about product and services online, word-of-mouth activity is even more important to capture in a digital environment. The more active and engaged a customer is with different social media, the more valuable he can be to a brand. Ford chose 100 20-something YouTube storytellers who’d developed a fan community of their own and gave them a Fiesta for six months. Each month they shared their experiences on YouTube, Flickr, Facebook and Twitter. Ford received 50,000 requests for information on Fiesta – almost entirely from new-to-Ford customers – and sold 10,000 units in the first six days of sales.

Rather than look at each of these things separately, though, marketers can and should bring together all of these “proxies for profitability” with financial data to calculate a single measure of value.

From an operational standpoint, then, marketers need to look for customers who are:

Distinct in terms of needs and wants. The more homogeneous and anticipated a target group’s needs and wants, the easier time marketers will have developing compelling positioning and messaging that breaks through in traditional and digital channels.

Relevant to traditional and digital communications decisions. Get a sense of how high-value customers use traditional, digital and social-media communications throughout the pre- and post-purchase process, and in particular, how they like to interact with a brand within different communication channels.

Findable in syndicated media databases. The “best” communications channels – either current or prospective – are the ones with a disproportionate number of high-value customers.

Edit by AMW

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Full Article:

http://adage.com/cmostrategy/article?article_id=147155

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Who got stimulated ?

December 3, 2010

Answer: the Federal government bureaucracy.

Here are some facts that will make you cringe.

Between December 2007, when the Great Recession began, and last July …

  • The private sector lost 7,837,000 jobs (down 6.8 percent).
  • Local-government employment dropped 128,000 positions (minus 0.9 percent).
  • State governments shed 6,000 positions (less 0.1 percent).
  • Federal employment zoomed by 198,100 slots as Uncle Sam’s workforce expanded by 10 percent.

image

And don’t forget …

In 2009:

  • The average private-sector employee earned compensation of $61,051 ($50,462 in wages and $10,589 in benefits).
  • State and local-government workers hauled in $69,913 ($53,056 in wages and $16,857 in benefits).
  • Federal-civilian employees took away $123,049 ($81,258 in wages and $41,791 in benefits).

But, those Federal employees (that you’re paying — now and when they draw their fat pensions) are here to help.

image

Source:  NRO, Charts that Will Infuriate Taxpayers, October 21, 2010
http://www.nationalreview.com/articles/250485/three-charts-will-infuriate-taxpayers-deroy-murdock?page=2

Market researchers say “let me look into your eyes” …

December 3, 2010

TakeAway: Packaging is an important purchase decision factor when consumers are at the store, ready to buy.

A great product with poor packaging might be passed over for a sleeker packaged alternative.

That’s why several brands are turning to eye tracking research to gauge how consumers’ eyes fixate on products across a shelf category.

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Excerpted from Brandchannel, “The Eyes Have It: Brands Conduct Staring Contest With Consumers,” by Barry Silverstein, November 30, 2010

It sounds like science fiction, but the best way to know whether or not consumers find brand packaging appealing may be to look into their eyes. It turns out that consumer brand companies like Procter & Gamble and Johnson & Johnson are doing just that.

Testing new brand packaging or a new product with consumers has always been a high-risk proposition. Focus groups, surveys, and other traditional consumer research techniques offer some insight, but they are hardly definitive.

Companies with millions of dollars invested in brands want a more accurate assessment of whether or not a product will resonate with a consumer.

Christian Simms, associate director of consumer market knowledge for P&G’s Herbal Essences and Pantene brands, tells Packaging World, “What consumers say and what they react to is a very different thing than what they spontaneously react to. We’re interested in what they can tell us without saying it to us.”

That’s why P&G uses eye tracking research for answers. Eye tracking is not a new science. It has been used for over twenty years in the military and for medical applications. …

In a typical eye tracking experiment, an individual consumer is shown, for example, 6-foot wide store shelves on a screen. The consumer views the shelf categories in this simulated shopping environment. Using a joystick, the consumer moves from one category to another. While she’s doing so, her eye movements are being recorded at 60 readings per second.

The collected data is used to create a heat map of fixation readings; the more intense the color in the heat map, the higher the number of viewing fixations. The data is also analyzed so that the marketer knows the percentage of consumers who “actively fixated” on each product or brand on a shelf.

Edit by DMG

 

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Full Article
http://www.brandchannel.com/home/post/2010/11/30/Eye-Tracking.aspx#continue

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Ken’s UEI (Ultimate Economic Indicator) … the real gauge of the economy.

December 2, 2010

There are a lot of indicators bandied about to ‘prove’ how well or poorly the economy is doing.

There’s GDP, unemployment, CPI, and many, many other metrics.

Sometimes they provide a consistent view of the economy … sometimes they contradict.

Well, I’ve stumbled on the Ultimate Economic Indicator. An indisputable measure of economic activity.

Ken’s UEI: the number of days that it takes a “ships free” order from Amazon to arrive at my door.

Here’s the logic: When placing an order, Amazon projects that  a “ship free” item will be delivered in 7 to 10 days.

Hmmm.

Since I’m a cheapskate, I’ll always take the free shipping option and trade-off fast delivery for free shipping.

Then I started to notice that when the economy  is doing well, the shipments do take a week or so.

But, when business is slow, the shipments arrive 2 days after the order is placed.

Makes sense, since the ship free packages are – in essence – flying standby.

When the economy is steaming, planes and trucks are full and standby packages may hang on the shipping dock for a couple of days.

When business is slow, there’s plenty of space on the planes and trucks, so the standbys catch the first flight.

These days, the press is reporting gangbuster retail sales

But, I’m getting my ships free stuff the day after tomorrow.

Tells me that business is still slow.

Try it out …

Transparency Tops CPG Trends According to Mintel

December 2, 2010

TakeAway: Grappling with product content and marketing approaches in the face of growing consumer concerns about obesity and other chronic health problems will continue to be one of the biggest issues affecting global food and beverage makers’ product development and marketing strategies in 2011, according to a new, category-spanning CPG trends analysis by Mintel.  

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Excerpted from Marketing Daily, “Transparency Issues Among Top ’11 CPG Trends” By Karlene Lukovitz, November 5, 2010

Major CPG trends continuing or growing in importance into 2011:

    * Redefining “natural”, related to ongoing trend of transparency.  In addition to the success of products featuring “no high fructose corn syrup” on their labels (such as Yoplait’s Simply … Go-Gurt), one factor driving the success of certain “retro” products (another key CPG trend), like Pepsi Retro, is use of sugar instead of HFCS.

    * Shift from covert to overt marketing of formulation changes, but will depend on ingredients and geographic region.

    * Professional products for amateurs (e.g. carpet cleaners to hair-care products). Products enabling consumers to DIY instead of paying professionals continue to grow in number.

    * Less is more, redux. On the food/beverage front, lifestyle simplification tied to convenience and economical solutions (with environmentalism playing a secondary role) both ties into and counterbalances the more-professional-at-home-cooking trend. Examples include Starbucks’ Via or beverages positioned as full meals in a can or bottle.

    * Econo-chic. Luxury is making a comeback, but in limited, selective ways. CPG products positioned as “small treats” stand to gain.

    * Instant results, particularly in the personal care category.

    * Simplicity for older consumers. On the other hand, Baby Boomers and pre-Boomers increasingly want products that deliver simple but realistic results, rather than ones promising instant miracles.

    * More cradle-to-grave marketing. Example: the Nestle Nesquik line spans products targeted to children under six up to a Gourmand variety for adults.

    * Blurring categories. Many CPGs can no longer be slotted readily into a single category — shifting the focus from labels and branding to benefits, and creating opportunities, along with some confusion. Examples include Sunkist Solar Fusion (a fruit-flavored, carbonated drink with caffeine) and L’Oreal’s Perfect Clean Foaming Gel (featuring an integrated “scrublet”).

    * Personal hygiene comes out of the closet. More open marketing of what were once considered highly personal items.

    * Sustainability still focused on basics. Consumers continue to reduce, recycle and reuse, and continue to be interested in buying “green” products — as long as they don’t cost more.

Edit by AMW

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Full Article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138944

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Dow’s up … but not as much as the rest of the market.

December 1, 2010

Punch line: The Dow 30 is up almost 10% in 2010.  But, for the past year, the Dow 30 stocks have been under-performing relative to all other stocks.

From Investor’s Business Daily …

The chart below shows each of the 30 Dow “industrials” and its relative strength, or RS, which is a measure of how the stock has done vs. all other stocks in the last 52 weeks.

Alcoa’s 63, for example, shows that it has outperformed 63% of the market; American Express’ 45 means 55% of other stocks have done better.

Market-leading stocks generally have relative strengths of 80 or better, and only Caterpillar and DuPont fit into that category or come close. Their performance, however, says less about what’s going on in America than about conditions elsewhere: 62% of their business is done overseas.

The same can be said of the Dow components with the next-highest ratings — Coca-Cola and McDonald’s.

The average relative strength of the other 26 is 38, deep in laggard territory.

Fact is, it’s been years and sometimes decades since these once-great and still-significant companies have shown true market leadership.

Source: IBD,What Really Drives The U.S. Economy?, 11/26/2010
http://www.investors.com/NewsAndAnalysis/Article/555017/201011261902/What-Really-Drives-The-US-Economy.htm

Amazon’s impressive numbers … prime numbers, that is.

December 1, 2010

TakeAway: Customer loyalty can be a difficult thing for a retailer selling undifferentiated goods, especially on the internet.

But marketing revolves around people and forming relationship bonds with customers through effective loyalty programs can reap big rewards.

Just ask Amazon …

Amazon’s Prime customers account for only 4 percent of customers but account for as much as 20 percent of overall sales.

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Excerpted from Bloomberg Businessweek, “What’s in Amazon’s Box? Instant Gratification,” by Brad Stone, November 24, 2010

Amazon Prime may be the most ingenious and effective customer loyalty program in all of e-commerce, if not retail in general.

It converts casual shoppers … who gorge on the gratification of having purchases reliably appear two days after they order, into Amazon addicts.

Analysts describe Prime as one of the main factors driving Amazon’s stock price—up 296 percent in the last two years—and the main reason Amazon’s sales grew 30 percent during the recession while other retailers flailed.

At the same time, Prime has proven exceedingly difficult for rivals to copy: It allows Amazon to exploit its wide selection, low prices, network of third-party merchants, and finely tuned distribution system, while also keying off that faintly irrational human need to maximize the benefits of a club you have already paid to join. …

Amazon relentlessly promotes Prime in press releases and on its home page, and this year started offering free Prime trials to students and parents.

The company declines to disclose specifics about the program, though analysts estimate it has more than 4 million members in the U.S., a small slice of Amazon’s 121 million active buyers worldwide.

Analysts say Prime members increase their purchases on the site by about 150 percent after they join and may be responsible for as much as 20 percent of Amazon’s overall sales in the U.S.

The company’s executives acknowledge only that the program gets people to buy more—and more kinds of items—on the site. “In all my years here, I don’t remember anything that has been as successful at getting customers to shop in new product lines,” says Robbie Schwietzer, vice-president of Amazon Prime and an eight-year veteran of the company. …

Amazon now offers Prime in the continental U.S, Britain, Germany, France, and Japan, and Schwietzer says the company is moving toward guaranteeing Prime shipments within a day instead of two days.  …

Edit by DMG

 

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Full Article
http://www.businessweek.com/magazine/content/10_49/b4206039292096.htm

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The Obama bandwagon … who’s jumping off? who’s staying on?

November 30, 2010

Punch line: Many are jumping off,  in some groups — by droves. 

But, blacks and the intelligentsia remain fiercely loyal.

Unions weren’t a cross-tab category.

* * * * *

From the Washington Examiner ….

The coalition Obama led to victory in 2008 has frayed in just two years.

Start with voters who call themselves independents. Obama won 52 percent of them in 2008; now, according to Gallup, he is at 42 percent. 

Next, women. In 2008, Obama won 56 percent of female voters. Today, he’s at 49 percent.

He is also down with men, from 49 percent in 2008 to 44 percent now.

Even younger voters, a key part of Obama’s coalition, are peeling away. In ’08, Obama won 66 percent of voters 18-29 years of age. Now, he’s at 58 percent.

Then there are white voters. In ’08, Obama won 43 percent of whites. Now, he’s at 37 percent. 

He won 67 percent of Hispanic voters in 2008; now, he’s at 58 percent.

Even support among black voters, a bedrock for Obama, has ticked downward; after winning 95 percent of blacks in ’08, he’s now at 89 percent.

Just one group has stuck with Obama through it all. In ’08, he won 58 percent of people with graduate degrees. Now, he’s at 59 percent. It appears that academic types will be with Obama always.

Excerpted from the Washington Examiner, Obama’s poll numbers point to his defeat in 2012,11/26/10
http://washingtonexaminer.com/politics/2010/11/obamas-poll-numbers-point-his-defeat-2012

Pass the sea salt … now, there’s a gamechanger is the French Fries War.

November 30, 2010

TakeAway:  Wendy’s announced a national marketing plan for its new recipe for French fries, the biggest overhaul of its fries in 41 years. 

Wendy’s CMO admitted fries “are something we hadn’t been a leader in, in the past.” 

The $25 million campaign aims to educate consumers about Wendy’s new fries that it hopes will compete mightily against McDonald’s.

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Excerpted from NYTimes, “Wendy’s Rethinks Fries in Nod to More Natural Foods” By Tanzina Vega, November 21, 2010

For the last year, the company has been examining its product line for opportunities to promote food made with more natural ingredients. Wendy’s “new natural-cut fries with sea salt” use Russet Burbank potatoes and are thinner and crisper than the current fries and will be unpeeled.

The idea is to provide an alternative to McDonald’s, which has long been the leader in French fry sales. The Wendy’s campaign includes two television spots that will run on cable and network stations such as TBS, VH1 and Bravo and during shows such as “Conan” and “Lopez Tonight.” The campaign includes two radio commercials that will air nationally, as well as billboards around the country to entice people to select Wendy’s when they get hungry.

The digital campaign includes the use of the Wendy’s Web site, a Twitter account, a Facebook fan page and digital banner ads. The company’s YouTube channel will feature an ad for the fries and the background of the Wendy’s Twitter account page will also feature art for the fries and a “Fry for All” app that lets users select a box of fries that they can post on their Facebook page so they can “share” fries with their friends. The idea of sharing is central to the campaign. “When something is really good, you don’t necessarily want to share it so easily,” said the chief executive and CEO of Wendy’s agency of record.

Edit by AMW

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Full Article:

http://www.nytimes.com/2010/11/22/business/media/22wendys.html?ref=media

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More whining from Warren Buffett … and I’ve got the remedy.

November 29, 2010

Warren Buffett is back on the talk shows sanctimoniously asserting that the wealthy don’t get taxed enough.

ABC, Warren Buffett: “There’s No Sacrifice Among The Rich”
http://www.realclearpolitics.com/video/2010/11/28/warren_buffett_theres_no_sacrifice_among_the_rich.html

Since he won’t shut up, I suggest that the extension of the Bush tax cuts come with the following modifications:

  • For anyone with wealth (not income) totaling more than $1 billion, all current income – whether ordinary income or capital gains — shall be taxed 95%.  Call it the Gates / Buffet tax.
  • For anyone with wealth totaling more than $1 billion, no deductions shall be allowed against adjusted gross incomes.  Specifically, charitable deductions shall be made after-tax.  Sorry, Bill, but I want to see more of Buffet’s money going to the Feds instead of Gates Foundation … just like mine.
  • For all citizens, an estate can be sheltered by a maximum of $1 million of charitable gifts. Ditto the prior point. Confiscate Buffet’s estate and throw it into the gov’t grinder.

And, while we’re at it:

  • For all members of Congress (House & Senate) and all members of the Administration who report directly to the President, no income tax deductions shall be allowed and all income – regardless of source, type or amount – shall be taxed in its entirety at the highest marginal rate paid by any taxpayer. Let’s make the Congressional tax discussions a bit more personal.
  • For all retired members of Congress and any retired members of any Administration who reported directly to the President, all government pension and retirements benefits (including gov’t paid healthcare premiums) shall be taxed in its entirety – with no allowable deductions —  at the highest current marginal rate paid by any taxpayer. Let them ‘feel our pain’ everyday when they wake up

The above plans kill many birds with relatively few stones:

  1. Raises some dough for deficit reduction
  2. ‘Sensitizes’ our lawmakers.
  3. Potentially, gets Buffett to shut the blank up.

Win, win, win.

Is that a giant Quiznos toaster floating across the outfield grass?

November 29, 2010

TakeAway: Marketers are always looking for ways to increase consumers’ engagement with their brands.

Augmented reality technology offers a new way to do this.

But as Quiznos has learned, there are still some issues to be worked out.

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Excerpted from Fortune, “Augmented reality lacks bite for marketers,” by Kristina Grifantini, November 12, 2010

While enjoying a game at Yankee Stadium, you take out your smart phone and point its camera at the field. If the resulting image on your screen shows a giant Quiznos toaster floating above the grass, does that make you more inclined to go get a Quiznos sandwich? …

To users, augmented reality (AR) can seem like magic. When they hold up their phones to their surroundings, the program uses the phone’s camera, GPS, compass, and Web connection to superimpose digital images and information on an on-screen view. …

Though this technology has been around for a while, it has largely been confined to computers with webcams, or to special goggles and headsets. But with the exploding popularity of sensor-equipped smart phones, marketers are trying to use it to sell everything from lunch to concert tickets.

For the Denver-based Quiznos, the idea came about when the number of mobile users visiting its website skyrocketed from 20,000 to a million in a year. Tim Kraus, Quiznos’s interactive-marketing manager, wondered how he could turn those visits into additional real-life trips to one of the chain’s 5,000-plus stores. …

But since Quiznos launched the AR campaign in June, fewer than 2,000 people have user the layer, says Kraus, and he is unable to link the campaign to any increase in sales. Undaunted, he calls it an early-stage experiment to discover what works and what doesn’t. Aside from the fun and novelty factor, “there’s actually some utility in there,” he says. “I definitely think it’s a platform that’s going to grow.” …

This fall, Qualcomm released a software development kit that programmers can use to build vision-based AR applications for Android phones; the company expects commercial campaigns based on the technology to kick off next year. …

Edit by DMG

 

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Full Article
http://tech.fortune.cnn.com/2010/11/12/augmented-reality-lacks-bite-for-marketers/

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Obama dives below the Mendoza line …

November 24, 2010

Talk about a bad day.

The President got the 3 a.m. phone call (you do remember Hillary’s campaign ad, don’t you) informing him that North Korea fired on South Korea.  

Besides creating a threat to world peace, the act of aggression sucked all of the oxygen out of the day’s news cycle.

That hurt, because O was heading for Kokomo to cheerlead the recovering economy and do a GM-IPO victory dance.

Oops.

Then the Fed announces that it’s cutting its growth forecast for 2010 and 2011.

To make matters even worse, Gov’t Motors shares tumbled about a buck, heading down below last weeks offering price.

Then the coup de grace: Zogby releases polling results showing the President’s approval rating dipping below the Mendoza Line.

In baseball, a .200 batting average is nicknamed the “Mendoza Line”.

A batting average below the Mendoza Line is considered unqualified for the pros, even if a player has strong fielding skills.

The Presidential equivalent is an approval rating of 40%

Well, according to the latest Zogby poll, Pres Obama has fallen below the Presidential Mendoza line.

Uh-oh.

image

http://zogby.com/news/ReadNews.cfm?ID=1924

Other – more reliable polls – peg Obama’s approval in the mid-40s … so, I take Zogby with a grain of salt. 

But, the Zogby results give me an opportunity to talk about the Mendoza Line … an opportunity that just can’t be passed up.

McCafé Perks Up Sales

November 24, 2010

TakeAway:  The move into premium coffee illustrates McDonald’s ability to reinvent itself and appeal to consumers across the spectrum – and boost sales.

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Excerpted from AdAge, “McCafé” By Maureen Morrison, November 15, 2010

McDonald’s has had coffee on its menu since the early 1980s, with as many as 60 different coffee blends being used in the restaurants.

But then McDonald’s starting developing a long-term strategy to integrate coffee and related beverages into its core menu. 

In 2006, it rolled out premium-blend coffee in its restaurants, followed by iced coffee the next year and McCafé in May 2009. In July, McDonald’s expanded McCafé with frozen smoothies and frappes.

“As you look at how customers use our restaurants today, and how eating out and how habits have changed, gone is traditional breakfast, lunch and dinner, even though we sell the majority of our coffee products at breakfast,” said McDonald’s USA spokeswoman. “Some of these other iced beverages really have started to pick up mid-morning and late afternoon.”

An aggressive marketing push helped secure buzz around McCafé . Aside from traditional advertising – general market, TV, radio, and print – McDonald’s  ran a Free Mocha Monday promotion in July 2009.

McDonald’s continues to expand its offering under the McCafé brand. This month it’s introducing a caramel mocha drink, and the company is testing frozen strawberry lemonade in several markets.

Edit by AMW

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Full Article:

http://adage.com/article?article_id=147065

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GM’s “skimpy” first day bump …

November 23, 2010

First, I’m not a big fan of the GM bailout. 

That view seems contrarian the week after the big IPO.

My reasoning: Remember the Iacocca-led Chrysler bailout.  It was hailed as saving the company.  Well, it saved it from death, but the company never did catch real traction. Even Mercedes couldn’t make it work … and it ended up getting bailed out again.

My take: any company can look good for awhile if you wipe out its shareholders and secured debt holders.

But eventually, the structural factors kick back in (e.g. the UAW albatross) and the rocks start popping through the water again..

Just watch.

Now, about the IPO …

Sean McAlinden of the Center for Automotive Research told NPR that investors may want to ask the new GM: “By the way, the last set of shareholders and bondholders you had, you totally screwed them. So why should I trust you now on nine months’ worth of results?”

Bottom line, the net effect of the bailout and IPO is the transfer of ownership from GM’s old investor base (millions of widows, orphans, and retirees), to a bunch of bailed out banks and sovereign funds…  many of whom whom probably flipped their shares in the first day trading.

The good news is that the new transient owners didn’t make as much flip money as they might have expected.

Here are the facts:

In their first day of trading Thursday, GM shares opened at $35, two dollars above the price investors paid for them in the company’s initial public offering Wednesday.

In trading, they climbed to as high as $35.99 before closing at $34.19.

The first-day price gain of 3.6% over the IPO price was far below the 9.7% average for the previous 10 largest U.S. IPOs, according to Thomson Reuters, which tracks new issues. And the small gain came as the overall stock market rose broadly.

The skimpy price rise appeared to have reflected the U.S. Treasury’s push to boost the IPO price of the shares this week from an initial range of $26 to $29 a share to $32 to $33 a share, and the decision to increase the size of the sale from 365 million shares to 478 million, with an option to sell as many as 550 million.

WSJ, Wall Street Payday for a New GM, Nov.19, 2010. 
http://online.wsj.com/article/SB10001424052748704104104575623061936893220.html?mod=WSJ_hp_LEFTWhatsNewsCollection

If true, I say kudos to the Treasury Dept on this on.

I’ve always scratched my head over big first day IPO pops. 

To me, they always seemed to reflect mis-pricing of issues and a big opportunity loss to the company issuing the stock.  Rather then the companies capturing the full value of the IPO, the flippers get rich.

In this case, the company got pretty much full value.  I think that’s a good thing.

One more rub: I heard that the Treasury’s shares are locked up for 6 months.

My bet: GM will be trading in the high teens, low 20s next May … oops.

Burt Malkiel is still walking randomly …

November 23, 2010

Prof. Burton Malkiel has always been one of my heroes. 

He was the prof in my very first lecture in college.  I’d never heard of him since I’d just fallen off the pumpkin truck, but even I knew the guy was something special.

Four years later he was a “reader” on my college thesis.  He gave me an “A”, then wrote an article debunking my thesis.  That’s OK. If I’m going to get trashed, I want somebody of his stature doing the trashing.

Many people have heard of Prof. Malkiel because of his book “A Random Walk Down Wall Street”.  His central idea: if you try to time the market and beat the pros, you’re nuttier than a fruitcake.

Some consider Prof. Malkiel’s corrollary principles like ‘buy & hold’ and ‘portfolio balancing’ to be passe.

In a WSJ op-ed, he argues that they’re still alive and well, and can make you prosperous.

Here are some highlights …

In the wake of the recent financial crisis, many investors believe that the traditional methods of portfolio management don’t work anymore.

They think that “buying and holding” is outdated, and that success depends on skillful timing.

Diversification no longer works, they argue, because all asset classes move up and down together, especially when stock markets fall. In other words, diversification fails us just when we need it most.

And they suggest that low-cost, passively managed portfolios are no longer useful, that today’s difficult investment environment requires active management.

I don’t agree with any of these arguments. The timeless investment maxims of the past remain valid. Indeed, their benefits may be even greater today than ever before.

While no one can time the market, timeless techniques can help:

  • Dollar-cost averaging,” putting the same amount of money into the market at regular intervals, implies investing some money when stocks are high, but also ensures some buying at market bottoms. More shares are bought when prices are low, thus lowering average costs.
  • The other useful technique is “rebalancing,” keeping the portfolio asset allocation consistent with the investor’s risk tolerance. Rebalancing involves selling some of the asset class whose share is above the desired allocation and putting the money into the other asset class. .
  • Diversification has not lost its effectiveness. Over the past several years, when stocks went down, bonds went up, preserving the value of the portfolio. And while stock markets around the world have tended to rise and fall together, there were huge differences in regional returns.
  • Also, low-cost passive (index-fund) investing remains an excellent strategy . The evidence is clear. Low-cost index funds regularly outperform two-thirds of actively managed funds, and the one-third of actively managed funds that outperform changes from period to period.

If you ignore the pundits who say that old maxims don’t work and you follow the time-tested techniques espoused here, you are likely to do just fine, even during the toughest of times.

WSJ, ‘Buy and Hold’ Is Still a Winner, Nov 18, 2010
http://online.wsj.com/article/SB10001424052748703848204575608623469465624.html?mod=WSJ_newsreel_opinion

Consumers baffled by zero

November 23, 2010

TakeAway: The human brain has difficulty interpreting the number 0 according to new research.

This difficulty can lead to irrational decisions when it comes to choosing a credit cards with 0% interest rates.

Retailers offering credit cards will be happy to take advantage of this.

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Excerpted from Wall Street Journal, “When 1% is more appealing than 0%,” by Mary Pilon, November 17, 2010

As retailers ramp up their holiday sales pitches, they may be playing off some surprising and counterintuitive ways our brains interpret numbers.

For example: what’s more confusing: A credit card with a 1% interest rate or a card with a 0% interest rate?

Even though 0% is better, we might be lured toward the 1% card … When it comes to advertising “zero,” consumers get baffled. …

… The “principle of diminishing sensitivity” makes the perceived difference between two quantities decrease as both increase by the same amount. He offers up the example that the difference between 10 and 20 is perceived as larger than the difference between 110 and 120, even though in both cases, the numbers are still only 10 apart.

Enter the number zero.

“Zero is a special value that prevents consumers from using relative comparisons when making decisions.” Because zero makes us lose our reference point when we compare it to other values. …

Let’s say you’re offered a credit card with a 25% interest rate. Then, say you’re offered a credit card with a 1% interest rate. You may think, according to the theory, “Wow, that’s 25 times as high of an interest rate!” The gap seems huge.

But then, let’s say you’re offered a credit card with a 25% interest rate and another interest rate of 0%. The zero makes us lose our bearings when it comes to determining the gap between the two, even though we know that the 0% is less than the 1% and even further away from 25%.

According to research cited in the paper, when no reference point was cited, 49% of survey participants chose a card with a 0% interest rate, while 73% chose a card with a 1% interest rate even though that rate is clearly less advantageous in the long run. …

Edit by DMG

 

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Full Article
http://blogs.wsj.com/economics/2010/11/17/when-1-is-more-appealing-than-0/

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About that MediCare waste & fraud …

November 22, 2010

About half of ObamaCare is being funded by cuts in MediCare – and about half of that is supposed to come from eliminating waste & fraud.

Yeah, right.

It’ll be fun watching the the MediCare chief report to GOP interrogators on his progress.

But, I’m still betting under on this one.

From the Christian Science Monitor …

Oversight hearings will begin in the GOP-run House in January.

One of the first oversight hearings will likely probe how the Obama administration intends to attain $500 billion in cuts to Medicare mandated by the health-care reform act.

That will involve a trip to Capitol Hill by Donald Berwick, whom Obama appointed, without Senate confirmation and over GOP objections, to head the government’s Medicare and Medicaid programs.

Republicans will no doubt ask Dr. Berwick to explain how those cuts can be made and what their effect on seniors will be.

http://www.csmonitor.com/USA/Politics/2010/1115/Health-care-reform-in-GOP-cross-hairs/(page)/2

Children’s Tylenol is back, but will Mom buy?

November 22, 2010

TakeAway:  The first children’s Tylenol products are returning to drugstore shelves after a long safety recall, and maker Johnson & Johnson now faces the tricky task of persuading parents to buy the pain reliever again. 

The company has taken a low-key approach and must walk a messaging tightrope, providing reassurance that it has fixed its problems without calling so much attention to them that safety concerns resurface.

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Excerpted from WSJ, “Tylenol for Kids Returns to Shelves” By Jonathan Rockoff, November 18, 2010

Bottles of the grape-flavored version of children’s Tylenol have begun reappearing in pharmacies across the country half a year after several J&J over-the-counter children’s medicines were pulled because of manufacturing problems.

The recalls have cost the company hundreds of millions of dollars in lost sales and prompted a shake-up of manufacturing and management.  The quality problems included floating metal particles in the medicines and the potential for excessive concentrations of an active ingredient.

To get parents to return to Tylenol, J&J must combat not just the hit to its reputation but also the encroachment of rival brands, which have been taking over shelf space in drugstores. Cheaper private-label brands are also gaining amid the tough economy as sales of branded medicines drop.  Loyalty to Tylenol’s pain pills, a strong indication that customers will buy the product, dropped 7% in the past year, according to an annual survey in August of 35,000 Americans.  Among over-the-counter pain medicines, Tylenol ranked behind rivals Advil, Aleve and Excedrin in terms of customer loyalty after trailing only Advil in 2009.

“You don’t want to always be apologizing, because that cues the wrong response. You want to be cuing the core emotional benefits that Tylenol delivers,” said the chief executive of a company that consulted for J&J.  There are no signs in stores calling attention to the return, and packaging appears similar to the box before the recall.

Tylenol is a signature brand for J&J, which also sells prescription drugs and medical devices. The company’s swift withdrawal of the medicine during a fatal tampering episode in 1982 endeared J&J and Tylenol to generations of consumers.  Some of that goodwill persists, even after the most recent recalls.

Edit by AMW

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Full Article:

http://online.wsj.com/article/SB10001424052748703688704575620851371476806.html


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Dancin’ in the streets: 61% think election results are positive for the country …

November 19, 2010

According to a recent WSJ poll …

Question: Overall, how do you feel about the results of this year’s elections — do you feel they are very positive for the country, somewhat positive, somewhat negative, or very negative for the country?

image

http://online.wsj.com/public/resources/documents/WSJpoll111710.pdf

Bad economy? Raise your prices … Beer makers do.

November 19, 2010

TakeAway: Domestic beer makers recently raised prices and narrowed the price gap between premium domestic lagers and subpremium beers.

With less economic incentive for consumers to trade down to domestic subpremium beers, sales of such beers are down 4.1% versus 0.8% for domestic premium beers.

The heavy consolidation of the U.S. beer market has given the two dominant firms considerable power to sustain such price increases.

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Excerpted from Wall Street Journal, “Sticky Price Hikes Help Beer Profits,” by David Kesmodel, November 3, 2010

The stubbornly high U.S. jobless rate continues to plague the biggest beer makers, which are expected to report declining third-quarter U.S. unit sales this week, even as they divulge promising signs due to greater pricing power. …

The U.S. divisions of [Anheuser-Busch InBev NV and Molson Coors Brewing Co.] raised prices by between 50 cents and $2 a case in September, … the hikes generally are sticking. Another positive indicator: fewer drinkers appear to be trading down from premium brews such as Anheuser’s Bud Light to less expensive beverages such as Busch Light and Natural Light. …

The weak employment picture hurts mass-market lager makers that depend heavily on sales to 21-to-35-year-old men. But Anheuser and MillerCoors are demonstrating strong pricing power, enabling them to raise their revenue per unit of volume. They also continue to reap the benefits of cost reductions stemming from their 2008 mergers.

Anheuser, which controls about 49% of the U.S. market, and MillerCoors, with about 30%, lifted the prices of their subpremium brands in September, narrowing the price gaps with premium lagers such as Bud Light and Coors Light. That seems to be a factor in recent weaker sales for the inexpensive, low-margin brews. …

Unit sales of domestic premium brews fell just 0.8% in food, drug and mass-merchandise outlets, excluding Wal-Mart Stores Inc., in the 13 weeks through Oct. 3 versus a year-ago … In contrast, domestic subpremium beers fell 4.1%. …

Edit by DMG

 

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Full Article
http://online.wsj.com/article/SB10001424052748703778304575590372679030444.html?mod=djemMM_t

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Finally, revenge against the cable guy …

November 18, 2010

Punch line: The number of people subscribing to US cable television services has suffered its biggest decline in 30 years as younger, tech-savvy viewers lead an exodus to web-based operations, such as Hulu and Netflix.

From the Financial Times …

The total number of subscribers to TV services provided by cable operators fell by 741,000 in Q3-2010.

The data suggest that “cord-cutting” – one of the pay-television industry’s biggest fears – is becoming a reality as viewers drift to web-based platforms.

The growth of Hulu and Netflix, the DVD subscription company which began testing a $7.99 per month streaming-only service last month, has become problematic for cable operators.

Hulu’s revenues are increasing sharply: the company is projected to generate more than $240m in 2010, up from $108m in 2009.

Devices such as Apple’s iPad also appear to be accelerating the move away from traditional multichannel television. More than a third of iPad users say they are likely to cancel their pay-TV subscriptions in the next six months.

The cable industry has launched a vigorous defense against cord-cutting: companies such as Comcast are backing “TV Everywhere”, which gives subscribers access to channels and programming online, and via their cable box.

Viewers pull plug on US cable television, November 17 2010
http://www.ft.com/cms/s/0/a3986a1c-f28c-11df-a2f3-00144feab49a.html#axzz15aLGqwx6

Manly Men Drink Coke Zero and Pepsi Max

November 18, 2010

TakeAway: Coke and Pepsi’s rivalry is the stuff of legend in the ad business.

Coke Zero and Pepsi Max are chasing a burgeoning market of men who don’t want “diet” soda. 

Coke Zero launched five years ago and commands a healthy lead in sales. Pepsi, however, launched a new positioning over the summer. 

Below is a comparison of how each managed its media programs.

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Excerpted from AdAge, “Coke Zero vs. Pepsi Max: Which Media Plan Had More Fizz?” By Antony Young, November 3, 2010

1.  Creative executions

Coke Zero’s ‘Four S’ Strategy: Coke Zero centered its brand media strategy on four key pillars: sports, social media, schools and Spanish language media. To build brand discussion, Coke Zero also implemented several clever social media and college programs. Lastly, Coke Zero shifted just under a fifth of its budget into Hispanic media in 2010.

Pepsi Max: Zero Calories, Maximum Taste: Pepsi Max went with a more multimedia plan across television, print and online display to launch its new positioning, “Zero Calories, Maximum Taste.” The new creative dropped diet from its messaging and went after Coke Zero with a comparative ad.

2.  Paid media strategy

Coke Zero’s paid media plan this year so far has been essentially 99% broadcast. It also focused almost solely on sports programming.  It also made a very significant shift in targeting among the Hispanic market by placing 18% of its total budget on Univision. Last year it did not buy any Spanish Language television

Pepsi Max employed a broader range of media. It put 72% of its media plan into broadcast television, contrasting Coke Zero’s 51% in broadcast, 28% in cable and 21% in spot. Pepsi Max’s sports buy included auto racing, but its purchase spanned a wider variety of programming to deliver higher reach. Its top two programming genres were reality and comedy.  In print, Pepsi Max ran a series of advertorials in Maxim.

3.  Owned media strategy

Both brands’ owned media strategy smartly leveraged content on Facebook.

4.  Earned media strategy

Coke Zero posted a clever video and developed an excellent college advocate program dubbed Coke Zero Agent. Essentially a recruitment program at major colleges around the country, students pitched to be a Coke Zero Agent, a role that involved promoting the brand in their colleges through marketing and social programs on campus.

The Super Bowl is still some three months away, but Pepsi Max kicked off early buzz for its planned promotion with Doritos. It launched the promotion at an event in Los Angeles with Betty White, the breakout star of the 2010 Super Bowl commercials with her spot for Snickers.

Summary

While Coke Zero had the benefit of a bigger budget, it made clear choices about where it wanted to play in what looked like a more deliberate and distinct strategy. It made a clear decision with its television plan to single-mindedly chase the young male audience through sports programming events. Its substantial investment in Hispanic media gave the brand one edge over Pepsi Max. It also intelligently employed branded content online.

Pepsi Max‘s plan had a more traditional media flavor to it, delivering strong audiences for the advertising and smartly leveraged Doritos’ early buzz for the forthcoming Super Bowl.

Edit by AMW

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Full Article:
http://adage.com/mediaworks/article?article_id=146884

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Majority of states now opposing ObamaCare’s individual mandate.

November 17, 2010

Right now, 21 states are suing the Feds to stop the ObamaCare mandates that require individuals to buy health insurance whether they want it or not.

Virginia enacted a state law banning individual mandates before  ObamaCare passed.  So, that state – with a law on the books — has a unique standing.

19 states jumped on the bandwagon when Florida filed suit against the individual mandate – claiming it’s unconstitutional

The courts are supposed to rule on both cases before the end of the year.  Regardless of the rulings, they are likely to be appealed to the Supreme Court.

Now – because of GOP gains in governorships —  the plot has thickened.

According to Florida AG-elect Pam Bondi, at least 6 states have newly elected GOP governors or AGs or both: Oklahoma, Ohio, Kansas, Wisconsin, Wyoming, and Maine.  All of these states are likely to jump on the lawsuit bandwagon.

If at least 5 of the 6 do, it’ll mean a majority of states will have expressed their opposition to ObamaCare in one of the strongest possible ways.

While the Supreme Court doesn’t act because a majority of states think something, the lawsuit majority has got to hang in the back of judge’s minds. 

Source story:
http://politifact.com/florida/statements/2010/nov/10/pam-bondi/defending-health-care-suit-new-florida-ag-says-uni/

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Reportedly, writers of the 2,700 page ObamaCare bill forgot to include a severability clause – so if the courts rule in the states’ favor, all of ObamaCare goes down with the individual mandate.

Remember when the President dissed the Supreme Court justices at the last State of the Union Address?

I bet he’d like that one back …

What’s in that black bag? Garbage?

November 17, 2010

TakeAway: Hefty wants to cash in on evolving trash-can colors with BlackOut, a new line of black kitchen bags.

Hefty hopes they’ll bring new interest to one of the lowest-involvement categories. 

The target is mainly “kitchen enthusiasts,” the 40% of people who see the kitchen as the heart of their home and enjoy cooking.

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Excerpted from AdAge, “What the Stylish Garbage Can Is Wearing: Hefty in Black” By Jack Neff, November 3, 2010

Hefty discovered that consumers were buying more black and stainless-steel trash cans, which consumers say look better with black garbage bags.  Hefty executives are among the first to admit it’s hard to get people thinking about trash bags. Private-label shares in the category stand among the highest in packaged goods at 39% for the year ended Oct. 3. Overall category sales were down 5% for the year, in part because some consumers turned to using bags from the groceries or other “free” alternatives.

But Hefty research found, given the right reasons, people actually do care about where they stash their trash. Color, surprisingly, is one of them.  Today, most kitchen trash bags are white, stemming from a time when most kitchen appliances were white or shades of beige. That time has passed.

Product development started only eight months ago, when Hefty marketers discovered a seismic shift in trash-can and kitchen appliance colors thanks to its partnership with HMS Manufacturing, which licenses the Hefty name for kitchen trash cans. While nearly two-thirds of new kitchen trash cans are still white or tan, unit sales of black trash cans are up 38% from last year. Sales of stainless-steel cans are up 12%, while sales of the white/beige range are down 8%.  This follows trends in kitchen appliances.  While stainless steel is the bigger trend in appliances, black is a bigger deal in trash cans, primarily because black cans are less expensive than stainless steel or chrome. Consumers also find black bags look better with stainless steel than white ones, she said.

Hefty discovered trash also looks better, or at least less messy, in black bags.  The black bag also appeals to consumers’ desire for privacy.

Edit by AMW

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Full Article:
http://adage.com/article?article_id=146880

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Maybe, just maybe, the answer is $5 million

November 16, 2010

Since the Bush tax cuts are in the news again, I’m taking the opportunity to reprise one of my favorite posts from the archives.  The original was posted on Sept. 11, 2008 …

The punch line: “wealthy” starts at a number higher than $250,000 and higher marginal tax rates for the real high earners might be a good idea.

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Maybe, just maybe, the answer is $5 million

Background: At the Obama-McCain Saddleback debate, the candidates were asked: “What’s rich?” Both gave glib answers.  Obama got a pass, McCain didn’t.  Thinking about it, McCain may have been right.

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After Saddleback, Senator McCain was repeatedly hammered for his $5 million dollar answer to Rick Warren’s “what’s rich?” question.

Interestingly, but not surprisingly, Senator Obama got a free pass for his parallel laugh line — even though the annual royalties on 25 million books probably exceed $5 million.  Perhaps. the conversion from books to dollars is sufficiently nuanced that folks didn’t notice.

Even liberal columnist Paul Krugman, acknowledges that McCain was just joking when he flipped the $5 million dollar figure at Pastor Rick.

In a recent  New York Times op-ed titled “Now, that’s rich”,  Krugman concedes the point and puts it into context.  Specifically, he references the book Richistan by Robert Frank of The Wall Street Journal. According to Krugman, Frank “declares … that country is divided into levels, and only the inhabitants of upper Richistan live like aristocrats; the inhabitants of middle Richistan lead ample but not gilded lives; and lower Richistanis live in McMansions, drive around in S.U.V.’s, and are likely to think of themselves as “affluent” rather than rich.”

Perhaps, the stage-pensive Obama should take pause and reflect on Prof. Krugman’s observations.  Senator McCain gave Senator Obama a huge gift.  No, not the new applause line that Obama keeps repeating in his stump speech. It’s bigger than that.  It’s a clue to attracting — or, at least, to avoid alienating — about 5 million voters who, in a close election, may be what the pollsters call “statistically significant”.

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Let me explain.

Boiled down to its essence, Senator Obama’s complicated tax plan reduces to taking an average of about $20,000 in additional annual income taxes from about 5 million people, and redistributing the loot to 200 million others — $500 (or more) per person in annual tax credits.

Some of the 5 million targeted “givers” earn as low as $200,000; some are in  Warren Buffett’s category, earning $40 million or $50 million or more.  Obama’s plan doesn’t differentiate among them. The freshly minted MBA working 80 high stress hours in a high cost, high tax locale (think, New York or San Francisco) – paying off a hundred grand or more in student loans — just gets lumped in with Bill Gates.

Now, what if Senator Obama were to adopt Senator McCain’s perspective and define “rich” as starting at $5 million ?  What would it take to raise a redistributable $100 billion from them ?

Well, according to recently released IRS data, there were about 41,000 tax returns filed in 2006 with adjustable gross income greater than $5 million.  Those returns averaged over $15 million in AGI and $13.5 million in taxable income.  As a group, the over $5 million crowd accounted for almost $600 billion in annual taxable income.

So, if he wanted to, Obama could leave the folks earning $200,000 to $5 million alone, and raise the $100 billion by introducing an uber-high income tax bracket for everybody reporting more than $5 million — upping their effective tax rates to about to about 37% (from their current 20% effective income tax rate).  To get there would require a 50% top bracket marginal income tax rate (up from 35%).  And, since about 75% of the uber-high-earners income comes from capital gains and dividends, which are insulated from the Alternative Minimum Tax calculations  — the capital gains and dividends rate would have to upped to about 30%, and rolled into the AMT.

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Before dismissing the notion out-of-hand, consider that a $5 million top bracket fits in a historical context, and has some well-aged precedents. 

Since 1913, the top bracket income threshold has averaged about $650,000 (unadjusted for inflation), ranging from $29,750 in 1988 (Reagan’s last year)  to, yes,  $5 million (from 1932 to 1941).  In order to fund WWII, the top bracket income threshold was cut in 1941 to $200,000 — which, coincidentally, inflates to about $5 million in 2008 dollars.

Besides generating a $100 billion redistribution pool, a top bracket with a high rate and high income threshold addresses a few of Senator Obama’s other oft-repeated concerns.  On the campaign trail, Obama often showcases Warren Buffett’s lament that his secretary’s 30% tax rate is higher than his 18%.  That gap only narrows a bit under Senator Obama’s current plan (her’s drops to 29%; his goes to 22%).

Under an uber-income rate bracket structure, the Buffett injustice would remedied, and along with it, private equity and hedge fund loopholes would be closed, and the fattest cats would start paying their fair share despite the holes in the AMT.  Sure, these uber-earners will be tempted to search harder for tax shelters — in the U.S. and offshore — but that’s a risk that Obama says he’s willing to take.

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If Senator Obama wanted to moderate the risk somewhat, he could scheme between the extremes by creating multiple new brackets.  Maybe a bracket starting at $500,000 with a 40% marginal rate, a 42.5% bracket starting at $1 million, a 45% bracket starting at $2.5 million, a 47.5% bracket starting at $5 million, and a 50% bracket starting at $10 million.  By my math, this multiple bracket structure would give Senator Obama his $100 billion, too. The point: there are many ways to skin the (fat) cats.

Comedians say that, at their core, many jokes have a ring of truth.  Senator McCain’s $5 million jest may have provided Senator Obama with an out-of-the box idea for rebalancing incomes: deep-drilling the super-rich. The introduction of an uber-income bracket would make Obama’s tax plan more palatable to about 3% of the voting population. And, Mr. Buffett would get his wish come true. In military parlance, I think that’s called friendly-fire. 

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Under Armour tries to play in Nike’s sandbox

November 16, 2010

TakeAway: Just a small piece of the $2.5 billion U.S. market for basketball sneakers would meaningfully add to Under Armour’s $856 million annual sales.

Never mind that Nike owns 95% of that market and spends $2.4 billion annually on marketing to defend it.  CEO Kevin Plank has set his sights on being the number one basketball shoe manufacturer.

That’s a quite lofty goal for a company that has already failed in other types of athletic shoes.

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Excerpted from Bloomberg Businessweek, “A Half-Court Shot for Under Armour,” by Matt Townsend, October 28, 2010

… Under Armour  launched a basketball shoe line, called Micro G, to take on the longtime ruler of the court, Nike. …

In the $2.5 billion U.S. market for basketball sneakers, Plank confronts more than just Nike’s 95 percent share and the billions it spends on marketing. Sales of basketball shoes in the U.S. have slid for the past three years as fewer people play the sport …. And Under Armour’s earlier disappointments in cross-training and running shoes suggest its hoop dreams may be tough to realize.

If Plank harbors doubts about taking on Nike in its stronghold, he isn’t showing it. “Our goal for getting into basketball is to be No. 1,” he says. …

Despite the trash talk and Baltimore-based Under Armour’s fast growth (sales at its core apparel business have tripled in the past five years), Plank has had difficulty climbing the learning curve in sports footwear. In 2008, Under Armour spent big on a Super Bowl ad for a line of cross-training shoes—months before the shoes actually reached stores. Many shoppers had forgotten the ad by the time of the shoes’ debut. Meanwhile, tepid sales of the line of running shoes it introduced in 2009 have led the company to allow retailers to discount them or simply send them back to clean out inventories. …

As Plank prepared for the Micro G launch, he told employees to start thinking of Under Armour as a footwear brand, not just an apparel maker. “I called our marketing team and said, ‘Go through this building and find anything that says we are only an apparel brand and throw it away,'” Plank says. …

Plank expanded Under Armour by identifying profitable market niches, such as its namesake undergarments that pull moisture away from athletes’ skin …. Getting into basketball shoes, however, is “a whole other level,”…

One reason: Nike spent $2.4 billion on marketing in its last fiscal year, or almost three times Under Armour’s annual sales and 20 times its marketing outlays. Perhaps that’s why the Beaverton (Ore.) sports giant isn’t exactly running scared. “While our main focus is on fulfilling our own potential, which is unlimited, we thrive on competition of any kind,” says Nike spokesman Derek Kent when asked about Under Armour’s foray into basketball. “We expect to further expand our leadership position.”

Edit by DMG

 

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Full Article
http://www.businessweek.com/magazine/content/10_45/b4202024138269.htm

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Don’t touch my junk !!!

November 16, 2010

Just in case you’ve been sleeping the past couple of days …

A California man got thrown out of San Diego’s airport when he refused a revealing full-body scan and then an alternative pat-down, telling a Transportation Security Agent, “If you touch my junk, I’ll have you arrested.”

John Tyner, 31, said he was told he could face a civil lawsuit and a $10,000 fine for leaving the screening area before the security check was complete.

It seems like it struck a chord,” said Tyner, a software engineer from Oceanside, California

Article & interesting video:
http://www.aolnews.com/nation/article/airport-security-encounter-dont-touch-my-junk-john-tyner-tells-agent/19716789

Geez, John. 

When did the family jewels get rebranded “junk”?

I say, don’t call my junk “junk”

Wash Post: “Obama’s global influence is intact” … say what?

November 15, 2010

The emperor is wearing a snazzy new suit of clothes isn’t he?

Let’s consider the facts:

  • The election was a shellacking for the President … his words, not mine
  • Most polls indicate that a plurality (sometimes a majority) of citizens take exception to his major policy initiatives: ObamaCare, stimulus, cap & tax
  • No foreign leaders bought into his spend ‘til you drop economic policy

The President’s response?

  • His policies are directionally correct and working … and anybody who doesn’t think so is either ignorant or just plain wrong.
  • The rest of the world leaders are wrong … you’ve got to borrow and spend your way out of the ditch.

“President Obama asserted that the punishment his party took in midterm elections has not damaged his ability to advance U.S. interests.”
 http://www.washingtonpost.com/wp-dyn/content/article/2010/11/12/AR2010111204772.html

I guess a President has to appear confident and sure of himself.

But, isn’t this guy creating a whole new art form.

Or, is there a parallel universe out there?

One that the mainstream media discovered before the rest of us.