Last week, Sen. Chuck Schumer caused a stir in Democrat ranks’ by observing that President Barack Obama’s insistence on revamping the healthcare system was, in Schumer’s words, “misguided” and was a major cause of the GOP’s mid-term election romp & stomp.
Schumer is still all for massive healthcare changes.
His observation is strictly political.
His reasoning:
“Democrats were targeting the uninsured, a population that makes up only about 5 percent of registered voters. Only about one-third of the uninsured are registered or eligible to vote.” Source
Schumer’s on the right track, but misses a bigger point: When people are forced to give up something they have, they overvalue the loss and try hard to recoup it.
Think, the higher premiums and changed doctors that millions of folks have had had to endure.
Behavioral theorists have long observed that most people are risk adverse and, due in part to an “endowment effect”, they “value” losses greater than gains.
Endowment Effect: People tend to ascribe a higher value to things that they already own than to comparable things that they don’t own. For example, a car-seller might think his sleek machine is “worth” $10,000 even though credible appraisers say it’s worth $7,500. Sometimes the difference is due to information asymmetry (e.g. the owner knows more about the car’s fine points), but usually it’s just a cognitive bias – the Endowment Effect.
The chart below illustrates the gains & losses concept.
- Note that the “value line” is steeper on the losses side of the chart than on the gains side.
- L & G are equivalently sized changes from a current position.
- The gain (G) generates an increase in value equal to X.
- The loss (L) generates a decrease in value that is generally found to be 2 to 3 times an equivalently sized gain

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For example, would you take any of these coin flip gambles?
- Heads: win $100; Tails: lose $100
- Heads: win $150; Tails: lose $100
- Heads: win $200; Tails: lose $100
- Heads: win $300; Tails: lose $100
Most people pass on #1 and #2, but would hop on #3 and #4.
OK, now let’s show how all of this relates to ObamaCare.
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