Hint: The coronaviris is changing consumer behavior
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Let’s start with a confession…
Several years ago — Oct. 2006 to be precise –our family travelled to Hawaii for a friend’s wedding.
As luck would have it, an earthquake hit — and, the Oahu power grids was shut down. With no electricity, hotels started emptying their refrigerators, piling food in the conference rooms and inviting guests to 24-hour all-you-can-eat buffet.
I made a dash to one specific table on which was piled the biggest hill of American cheese I’d ever seen.
I thought I had died and gone to heaven.
You see, as my family knows, American cheese is one of my favorite foods. Not just favorite cheese — favorite food.
I’m in what marketers call a micro-niche.
The Homa Files 